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A great opportunity has come up for a B2B Marketing Manager to join an EdTech company in London. You will be specialising in the engagement of B2B audiences in a company that has not had a B2B focus before.

You will be able to shape and develop the B2B approach to senior stakeholders and ultimately providing marketing-qualified leads to the business.

Key responsibilities of the B2B Marketing Manager:

  • Providing all content marketing initiatives to drive traffic, and leads to deliver sales and customer retention
  • Own and execute detailed and integrated content strategy
  • Contributing to the development of a Digital Experience Programme alongside the Inside Sales, Sales, and Field Marketing Manager for content delivery
  • Creating content for a targeted audience and optimising the path to conversion
  • Managing all creative resources such as designers, writers, and external agencies

Key Skills of the B2B Marketing Manager:

  • Experience in a B2B environment
  • Proven experience creating content for the web and growing a social audience
  • Strong understanding of Demand Generation principles
  • Understanding the Inbound Marketing funnels, conversions, and ROI reporting
  • Proven experience with tools such as Hubspot, Google Analytics, and Salesforce
  • Project management skills

Role is managed by:

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