Jump to main content
Quick send CV Upload a brief

On 20 November 2018, and together with our partner Pimp My Cause, we hosted an event for senior marketers interested in becoming non-executive directors. It was a practical session with a panel discussion featuring an experienced NED and charities in need of marketing board members. Attendees were able to network with charities actively seeking marketers to join their boards, and many connections were made on the day. It proved so successful that we will be running another event on 12 February 2019.


The panel featured Steve Walker, advisory board chairman at Pimp my Cause and previous Sony Mobile CMO, Celia Pronto, Chief Customer Officer at Casual Dining Group and experienced NED, and CEOs from two charities, BuddyHub and FoodCycle. Celia shared with the audience her experience of becoming a non-executive director (NED) and how donating her skills and becoming a trustee of a charity helped her to land her first NED role. The charity representatives were able to discuss their needs for marketers to join their trustee boards, what skills and commitment they require and how being a trustee for a charity works. The networking session allowed marketers learn about the different types of charities and boards to get more of an idea of what opportunities may be out there for them.

Why donating your skills could develop your leadership career

There are many similarities in being a trustee on a charity board and being a non-executive director. Both require commitment outside of your day-to-day marketing job and both ask you to advise an organisation with an outsider's perspective from a strategic point of view. Indeed, Celia shared that drawing on her trustee experience certainly helped her during her NED interview process. 


Both roles require an understanding of the organisation whose board you are joining, as the commitment can vary vastly. A successful charity board partnership demands passion and commitment to the cause and its beneficiaries, while a NED supports an organisation as an advocate for its shareholders. 

Donating your management skills to a charity can drive great benefits and value for all. Marketers who donate their skills to a cause they love are able to apply that sense of purpose to their career and achievements. The charity benefits from skills and advice that would be otherwise unaffordable and the beneficiaries benefit from a charity that is able to provide more of what they need. 

"It was a really inspiring and practical event! Several of the charities that attended have already made connections with marketers interested in joining their boards  and we will continue matching up interested marketers and causes as a follow-up to the event." Anna Mullenneaux, Chief Matchmaker at Pimp My Cause
"EMR's NED event was an invaluable introduction to becoming a Non-Executive Director.  As someone who is considering becoming a NED in their next career step, it provided clarity on the role and the best path to follow. Huge thanks to the team at EMR for putting it together" Andrew Nicholson, CMO of Kulea
 "A great morning indeed - much to ponder and hopefully an opportunity to help some great causes" Ceri Pearce, Group Marketing Director, Barratt Developments

"It was great to be in the room with so many great causes and senior marketing professionals. I’m excited to be following up with some." Catherine McClen, Founder of BuddyHub

 

List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
EMR Building a Successful Career in Communications
Building a Successful Career in Communications

Teaser

Career advice

Content Type

Articles

Publish date

05/08/2024

Summary

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f

Teaser

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving.

Read more
View more