The importance of flexible working
Room for improvement in the industry
Employers and marketing leaders need to grasp the seriousness of offering flexibility in their workplaces. Having been discussed for a few years now, 2017 felt like the year that its impact began to be felt and candidates truly made more demands to improve their work-life balance. Given its increasing importance, for the first time we asked marketers about their flexible working habits.
66% of our respondents said they would turn down a new role without flexible working or flexitime, which increased 2% year-on-year.
Conversely, working from home isn’t the norm for marketers, with 63% still commuting to a desk every day. And though it is comforting to see that 70% of those who care for children are afforded the adaptability they need, that still means 30% of employers don’t allow working parents’ flexible arrangements. This is mirrored by the 30% of women who would turn down a new role if flexible working or flexitime wasn’t available. Employers are therefore reducing their talent pool by up to a third before even starting the hiring process by not offering flexible working.
A genuine attraction and retention technique
In 2017 we witnessed flexible working becoming a key tactic in negotiations. Seeking a better work-life balance was one of the reasons 16% of our candidates cited for leaving their last position. In most sectors this year we have spoken to employers who are focussing on employee benefits that improve work-life balance to enhance their employer value proposition (EVP), and flexible working is fundamental to this.
In some industries, such as Financial Services, we have seen flexibility be one of the key differences between larger, more mature brands and more the more agile, start-ups in sub-sectors such as fintech or proptech. As such we have seen more part-time roles and home working options, for example, as companies recognise the need to retain and attract talent, especially working mothers.
The benefits of flexible working
The official Government definition of flexible working states that, “flexible working is a way of working that suits an employee’s needs, e.g. having flexible start and finish times, or working from home.” It also stipulates that all employees, not just parents and carers, have a legal right to request flexible working of their employer.
Although it does tend to be older employees who have families that require flexible working, our research found that over half of marketers in their 20s consider flexible working or flexitime vital when considering a new role. Many younger workers expect to be able to adopt a more flexible approach to work as they’re used to being ‘always on’ digitally. But it has taken a while for organisations to catch up.
Research has shown that flexible working policies can improve staff engagement, motivation and therefore productivity. Employees know that they no longer have to be seen in the office at all times in order to be productive. An environment that lets them prove it will ultimately retain them for longer.
How to make flexible working work for you
From an employer perspective, technology is an essential enabler for working flexibly. It could be one of the reasons why 62% of our respondents consider the provision of a device such as a smartphone, laptop or tablet essential when looking for a new job. Investigate ways you can encourage remote working if your companies’ tech isn’t up to scratch. For example, do your employees need to access shared drives, or can you save documents in the cloud? Conference calls and webex’s can replace face-to-face meetings.
If flexible working is a particular feature at your company, then include it in your job specification. Values such as this included in the opening statement of a job advert are far more likely to attract a range of top talent for your consideration.
And for candidates, no matter why flexible working is important to you, remember that you have the right to request it at your current organisation. When looking for a new role, highlight it to your recruiter at the start. And similarly, remember that interviews are a two-way street. Take the opportunity to ask what flexible working arrangements are on offer elsewhere in the company.
Download our Hybrid Working Report 2021 here.
Sign up for more insights
Related jobs
Salary
Up to £45400 per annum + + Benefits
Location
London
Job Type
Permanent
Discipline
Content
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Content Marketing Manager for a prominent animal charity, collaborating closely with the marketing and communications team.
Reference
PR/ 1324375_1714486205
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£45000 - £55000 per annum + 20% Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Event Manager
Reference
RPP_1714477382
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum
Location
London
Job Type
Permanent
Discipline
Social Media
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Social Media Manager for a fast-growing hair and skincare brand known for premium quality products that are affordable.
Reference
PR/132484_1714400129
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£45000 - £55000 per annum + Excellent Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Events Manager
Reference
RPJY_1714144213
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£28000 - £32000 per annum
Location
London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Marketing Assistant for luxury yacht brokerage based in South West London. Reporting directly to the Head of Marketing, this is a key role in supporting the growth of the brand.
Reference
TJB/MA_1714056227
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
Negotiable
Location
West London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Specialist
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel, this role will see you joining as their new Marketing Executive.
Reference
PR/132483_1714036218
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£45000 - £55000 per annum
Location
West London, London
Job Type
Permanent
Discipline
Social Media
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel this role will see you reporting to the Marketing Director and join as their new Social Media Manager.
Reference
PR/132482_1713976337
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£40000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
Brand Marketing
Marketing (general)
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Health & Wellbeing
City
London
Description
An established and market-leading talent firm who work within the healthcare industry are seeking a highly skilled Marketing Manager
Reference
PR/132479_1713456470
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£35000 - £42000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Bids & Tenders
Business Development
Marketing (general)
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Business Services
City
London
Description
Our client is a successful, market-leading UK and international law firm who are looking for an ambitious and creative Marketing & Business Development Executive to join the team.
Reference
PR/132480_1713456255
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£35000 - £40000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Work From Home
Work From Home
Seniority
Manager
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
PR Manager for Luxury Investment, E-commerce and Retail company based in Central London. Developing and executing PR campaigns that enhance brand visibility and reputation.
Reference
PR/132467_1712670963
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowRelated posts
Teaser
Career adviceContent Type
ArticlesPublish date
04/26/2024
Summary
Marketing & Communications Leader Series Eepisode.1: Bee PatelWe are pleased to be launching EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of excep
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/18/2024
Summary
In the wake of the global pandemic, the tech industry has embraced change and innovation in the way it operates and manages its workforce. The shift to remote and hybrid work, the acceleration
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: Property GPE is a UK property development and investment company - it mainly owns office buildings, with a smaller amount of retail property. The company invests in and develops cent
by
EMR Recruitment
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: B2C Based in Palma, Italy, Barilla is an Italian family-owned food company and the world’s largest pasta producer. Established in 1877, it’s now an international Group present in mor
by
EMR Recruitment
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/02/2024
Summary
The pandemic has fundamentally changed the way businesses operate and reshaped clients' expectations, emphasising the importance of agility, efficiency, and digital fluency in service delivery. At
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2024
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat
Teaser
Career adviceContent Type
ArticlesPublish date
11/28/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l
Recently viewed jobs