Jump to main content
Quick send CV Upload a brief

Presenting yourself at Board level

Whether your next career move will put you in front of the C-suite for the first time, or just a new Board of Executives, it’s worth preparing yourself for the experience.

Read our seven top tips garnered from our everyday dealings with clients and senior hirers, as we regularly help industry leaders sell their best selves.

What does the C-suite care about? 

As with all good marketing campaigns, the first step in suitably presenting yourself to business leaders begins with knowing what your audience wants. Research the company’s objectives and each Board member’s background. When interviewing with the likes of the CFO, COO or CEO, the one common topic they all share is their business - its revenue, profits, and how it operates. Have this at the forefront of your mind when thinking about your CV and interviews, and turn your experience and achievements into a power list of how your work has contributed to your business in terms of money and value.

Think about these four things: 

1. ROI and the bottom line – at this level numbers do the talking. Depending on what your company does and what those metrics might be, you should be able to show how Marketing contributes to units, sales or pipeline. And with campaign, technology or headcount spend, you will be able to prove your team’s return on investment.  

2. Budget management – be ready to discuss the size of budget(s) you have managed and how you maximised their value.  

3. Marketing or digital KPIs – building on the above, you will need certain metrics to measure performance. How have you done that? What KPIs have you had to introduce to measure ROI?  

4. Strategic input – what have you contributed to the wider business in terms of initiatives, processes or ideas? A successful Director or CMO will transcend other departments to contribute to the business plan overall.  

 

The other key area for consideration is people – no leader is an island

Discussions around leadership style and team nurturing are common. You could think about: 

5. Building teams – have you created or expanded a department? How did you go about it, how did you decide what skill sets to hire, and how did you achieve budget sign-off?  

6. Leadership – there’s a wealth of information on leadership styles. Think about your style and how you take teams with you. How do you get your department to work towards your plan? What is your retention rate like?  

7. Skills development – how have you developed your people and their performance? Do you have any success stories? And likewise, how have you dealt with under-performance?  

View our latest jobs here

 

 

 

 
List #1

Related posts

Contracting in 2025: Smart Strategy or Temporary Fix?

Teaser

Hiring advice

Content Type

Articles

Publish date

05/27/2025

Summary

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made.

Read more
What do Marketing Professionals Look For in a Job in 2025?

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser

Take a look at what marketing professionals want from their job in 2025.

Read more
How to Write Effective Job Descriptions for Marketing Roles

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser

Here, we’ll break down the anatomy of a job description and give some top tips for writing marketing job advertisements.

Read more
Hybrid Working in 2025: Evolving Expectations, Office Tensions & The Role of Salary

Teaser

Hiring advice

Content Type

Articles

Publish date

04/14/2025

Summary

Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser

Three days in the office. No change in salary. Hybrid working is evolving.

Read more
Marketing Recruitment: Challenges, Trends, and What to Expect in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

03/31/2025

Summary

Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser

For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in vacancies, with figures falling to 916,000 in early 2024—a modest reduction on the previous quarter but part of a longer-term contraction.

Read more
How Building an Employer Brand Attracts Top Marketing Talent

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser

Explore what employer branding is, and how you can build a brand that speaks to top marketing talent.

Read more
Two animated business people shaking hands
Hiring a Marketing Manager: How to Find the Perfect Fit

Teaser

Hiring advice

Content Type

Articles

Publish date

03/20/2025

Summary

Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser

Take a look at how to hire a marketing manager, the key things to look out for and why partnering with EMR is the key to finding the perfect candidate.

Read more
Employer NI & Hiring in Marketing: The Trends Business Leaders Need to Watch

Teaser

Hiring advice

Content Type

Articles

Publish date

03/05/2025

Summary

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser

With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key.

Read more
What is a Fractional CMO, and Does Your Business Need One?

Teaser

Hiring advice

Content Type

Articles

Publish date

02/28/2025

Summary

Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid

Teaser

In recent years, the idea of the Fractional Chief Marketing Officer (FCMO) has risen in popularity. What does an FCMO do and could your business benefit from one? FCMO is a senior marketing professional who operates on a part-time or temporary/contract basis, serving multiple clients or businesses concurrently.

Read more
Mal Galuszczynska

by

Mal Galuszczynska

Mal Galuszczynska

by

Mal Galuszczynska

The Rise of Purpose-Driven Marketing: Why 2025 Will Be the Year of Authenticity and Brand Value

Teaser

Industry news

Content Type

Articles

Publish date

01/30/2025

Summary

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser

In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility.

Read more
View more