Jump to main content
Quick send CV Upload a brief

Improving the gender divide in marketing

Our latest gender divide report found that female marketers have taken great strides over the last decade in narrowing the gap on pay and job equality. However, we found that the gap in the top jobs is as wide as ever.

So what can the industry do about it? Andrea Opoku of Women in Marketing recently spoke at an EMR event and shed light on this very question. She shared four key areas that an organisation can focus on to improve its diversity.

1. Job descriptions

Look at the language and phrases used. Research has shown that there are certain terms that put off female applicants, such as ‘ninjas’ or ‘rockstars’.

2. Employer brand

“Diversity attracts diversity”. Ensure that you are showcasing the diversity of your organisation externally. Consider the visuals, imagery and language used in all aspects of the recruitment process and touchpoints.

3. Strategically seed your pipeline

Look at your candidate interview shortlists and consider the “two in a pool” effect. This theory states that if you are interviewing four candidates, and only one of them is female, then her chances of getting the job are near zero. However, if there are two female candidates and two male candidates, the chance of a women securing the role goes up by 79 times. 

4. Remember inclusion and retention

Once you’ve hired a more diverse range of candidates, you want to focus on retaining them. Look at your onboarding process, and consider creating groups of communities where employees feel welcomed, for example - working mothers. 

Women in Marketing’s mission is to educate, inspire, connect, recognise and empower women to fulfill their potential within the marketing profession. Their annual awards are a key activity in this and we are proud to be partnering them for a second year for what is their 9th Global Women in Marketing Awards.

The awards recognise and celebrate the achievements of women in the marketing, advertising and communications fields around the globe. There are 13 award categories to enter and EMR are especially supporting the great female marketers that we know at both levels of the industry, with the Best leader in Marketing and The One to Watch awards. Change can’t only come from within, however, and that’s why we are also pleased to recommend the Equality Advocate of the Year award – which recognises the men that are helping to encourage more female leaders. 

Best leader in Marketing - recognises the client and the agency leaders who have demonstrated exemplary communications leadership in the course of the past year. 

The One to Watch - recognises someone whose advancement through Marketing roles has been fast with a correlated expansion of responsibilities and achievements within 7 years’ experience.

Equality Advocate of the Year - This award is reserved for a male individual who has gone above and beyond to promote gender equality and encourage more female leaders. 

Find out more about the categories and download your entry form here. The deadline is 2 October 2019.

 

 

You can view our latest research on the gender divide here 

 

List #1

Related posts

Salary Survey & Trend Report 2024

Teaser

Salary & Market Trend Guide

Content Type

Downloads

Publish date

06/18/2024

Summary

Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr

Teaser

Access our latest benchmarking guide for 2024 for marketing, digital and communications professionals. Access our overview of key industry trends this year.

Read more
The Rise of TikTok Shop: Influencer Marketing, Social Media Selling, and the Retail Revolution

Teaser

Industry news

Content Type

Articles

Publish date

06/03/2024

Summary

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen

Teaser

TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developments in this space is the arrival of TikTok Shop, which enables users to purchase products directly within the app. Coupled with the rise of influencer marketing, TikTok Shop is revolutionising the retail industry.

Read more
Balancing Speed and Quality in Tech Development
Balancing Speed and Quality in Tech Development

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/28/2024

Summary

The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r

Teaser

Read more
How to Become a Great Marketing Leader through Self-Discovery?

Teaser

Career advice

Content Type

Articles

Publish date

05/22/2024

Summary

Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m

Teaser

In this EMR podcast, Jen Barham, talks about the power of self-discovery, self-awareness, resilience, and authenticity for effective marketing leadership.

Read more
How to Advance Your Career in Communications Leadership?

Teaser

Career advice

Content Type

Articles

Publish date

05/20/2024

Summary

Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni

Teaser

In this EMR podcast, get actionable advice from Dominic Elliott on how to advance your career in communications and be successful in a leadership position.

Read more
How to Leverage Your Diverse Experience in a Marketing Leadership Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/14/2024

Summary

Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c

Teaser

In this EMR podcast, uncover career insights and tips from Noreen Biddle Shah, Chief Marketing & Comms Officer, as she shares her leadership journey.

Read more
Digital Marketing 2022
Why Is This The Year to Kickstart Your Digital Marketing Career?

Teaser

Career advice

Content Type

Articles

Publish date

05/13/2024

Summary

Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new

Teaser

From the growing demand for digital skills to the opportunities for career growth and fulfilment, learn why this is the year to pursue a career in digital marketing.

Read more
How to Navigate a Marketing Career: From a Junior Role to a Director

Teaser

Discipline expertise

Content Type

Articles

Publish date

05/10/2024

Summary

The Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing

Teaser

In this EMR's podcast, we ask Emma Hill, Brand & Marketing Director, about the skills, experience and critical factors for success as a senior marketing leader.

Read more
The Latest Marketing & Digital Recruitment Trends
The Evolution of Client Expectations in Recruitment

Teaser

Industry news

Content Type

Articles

Publish date

05/08/2024

Summary

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan

Teaser

The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significantly.

Read more
EMR Building a Successful Career in Communications
Building a Successful Career in Communications

Teaser

Career advice

Content Type

Articles

Publish date

05/08/2024

Summary

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f

Teaser

EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving.

Read more
View more