Senior Female Leaders in Financial Services: Jane Parry
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/G_-0pMl8LEFtzwjZvjnN4Q/Thumbnails+master_Gender+Divide.png?v=255176794649c3e608994ad89673dbef)
Our 2018 Salary & Market Report revealed some stark realities on the gender divide within marketing departments across the Financial Services industry. All of the CMO's who responded were men, as were 59% of marketing directors. And that means men take home greater marketing salaries. Women were most likely to earn £50,000 - £59,000, whereas most men’s salaries were £70,000 to £89,000. And that trend continues with men receiving the bigger bonuses. We also found the financial services industry was less flexible towards working around childcare. And with women still being responsible for the lion’s share of childcare arrangements, is the industry naturally discriminatory to women?
In a bid to try and answer this question and to discover just how females can navigate their way to the top in financial services marketing, we have spoken to six women who have made it. We hope that these interviews go some way to advising aspiring females on how best to manage their careers, whilst providing a little transparency around the pay gap in financial services marketing.
Our first interviewee is Jane Parry, Head of Marketing at Canaccord Genuity Wealth Management. Jane’s first marketing jobs were at Barclays, where she rose from Marketing Manager to Marketing Director of Premier Banking. She briefly left financial services to take an interim Marketing Director role at Homeserve, before returning to take on various senior/director level roles from Skandia to Camellia Plc and now Canaccord Genuity.
You’ve experienced jobs in a wide variety of financial services firms, as well as briefly leaving the sector. Tell me about your career route, and how have you managed your success?
Building a good reputation was key at Barclays. If you made a good name for yourself then you could be recommended to other leaders in the business for opportunities. I was able to experience a variety of marketing jobs and departments, which formed a great and broad foundation on which to develop my career. I feel I was lucky, I had good bosses who looked out for me; I’m returning the favour now.
My advice to others is to seek variety; learn about yourself. You have to do more than your day job to stand out. Put your hand up, be eager. Your reputation is everything and once it’s established opportunities will come your way.
Have you undertaken any training courses throughout your career? And do you think external training and development is important for marketers?
Definitely, in
I have since focussed on developing my strategic marketing and wider business leadership skills – benefiting from one-on-one leadership coaching, a wide array of personal development courses and reading many business books.
What three things do you think have been key to your success?
Attitude, technical knowledge and commerciality.
What would your advice be to women starting out in the industry around managing their career development and salary expectations?
Think about your personal brand and the value you can add to the business. What can you, and only you, do? Know your strengths and then play to them; and don’t be too
Choose new roles and companies carefully; you need to have the right team environment and boss for you to thrive. And, most importantly for marketers: work in an environment that is supportive of marketing, which is not always the case in financial services!
What is your view on the gender divide that exists in financial services marketing?
It’s hard to quantify the scale of it as there are so few women in senior roles in financial services. A gap shouldn’t exist, especially in London as there are enough opportunities, but
Have you ever taken a career break or worked flexibly? Do you think having children can hinder a woman’s career opportunities and how can employers help bridge the gender divide for working mothers?
I did take a career break for a few months, I worked at Barclays for 22 years so I needed a break. I have also experienced working as an interim during my time at Homeserve.
I think it’s hard for those who take extended breaks or work flexibly for long periods of time to bridge the gender page gap in the short-term, as they can lack the depth and breadth of experience that full-time working provides – especially when you’re up against other people for a role. To try and bridge the gap, keeping your hand in is important, but it’s a difficult trade-off decision that we all have to make - and a key reason that I chose to focus on my career. But different things are important to different people.
Jane was interviewed by Tom Brockton, manager of EMR's financial services recruitment team. You can read the second interview in our series with Kirsten Burt, Executive Director, and Head of Marketing for UBS Wealth Management here.
Click here for the latest financial services marketing jobs
Sign up for more insights
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/Blob/images/dots.png?v=2021.4.10061-release-2021.4)
Related jobs
Salary
£30000 - £35000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Media Relations & PR
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
PR Executive
Reference
RPD_1721748193
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£40000 - £45000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Specialist
Salary
£45,000 - £59,999
Sector
Professional Services
City
London
Description
An opportunity exists for the role of Marketing Executive within an established Chambers
Reference
PR/132525_1721404668
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£45000 - £55000 per annum + Benefits
Location
London
Job Type
Permanent
Discipline
Marketing (general)
B2B
Seniority
Executive
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Marketing Executive
Reference
RPIN_1721395886
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum
Location
London
Job Type
Permanent
Discipline
PPC
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Hands-on Performance Marketing Specialist for fast-growing, global hair and skincare brand in Northwest London
Reference
PR/132524_1721382019
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£75000 - £90000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPE_1720600748
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
+ Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
As the marketing & communications analyst, you will join the global marketing team and report to the VP of Marketing and Communications.
Reference
PR/132522_1720517151
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£50000 - £60000 per annum
Location
London
Job Type
Permanent
Discipline
Digital Project Management
Seniority
Manager
Salary
£60,000 - £79,000
Sector
FMCG & Consumer Services
City
London
Description
Marketing Project Manager for a global skincare brand who work to translate scientific concepts into commercial products.
Reference
PR/132487_1720516397
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£40000 - £50000 per annum + Benefits
Location
London
Job Type
Permanent
Discipline
Marketing (general)
B2B
Seniority
Executive
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Marketing Executive
Reference
RPIN_1719985440
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£80000 - £90000 per annum
Location
Doncaster, South Yorkshire
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Director/Chief
Salary
£80,000 - £99,999
Sector
Events & Hospitality
City
Yorkshire and Humberside
Description
Digital Sales and Marketing Director for a leading Tourist Attraction and Entertainment Destination in Doncaster, South Yorkshire.
Reference
PR/132492_1719843003
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowRelated posts
![crm manager](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/skaK4OIMpkAaPQjbzwOJuA/75/Thumb+looking+at+CV.png)
Teaser
Career adviceContent Type
ArticlesPublish date
07/26/2024
Summary
The marketing world is vast, diverse, and ever-evolving. At its core lies the vital role of a marketing executive, often seen as the backbone of strategic promotional efforts. Whether you're consider
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/DOBZ9KOSMkSRuQjcmWBHcA/75/EMR+The+Human+Factor+Managing+Team+Stress+in+Fast-Paced+Environments-01.png)
Teaser
Discipline expertiseContent Type
ArticlesPublish date
07/05/2024
Summary
Rapid development cycles are the norm in the fast-paced world of tech. While these cycles can drive innovation and keep companies competitive, they also place significant stress on teams. Managing thi
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/uCUNBz8oR0llRwjclb9Tvg/75/The+Impact+of+Social+Media+on+Comms+Hiring+Practices-01.png)
Teaser
Hiring adviceContent Type
ArticlesPublish date
06/27/2024
Summary
The Impact of Social Media on Comms Hiring PracticesThe recruitment industry has transformed dramatically over the past decades, driven by the expansion of social media platforms. In the communicati
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/A4e-lv9Ka0B0dQjbJUV6dw/75/MR23+Thumb-39.png)
Teaser
Salary & Market Trend GuideContent Type
DownloadsPublish date
06/18/2024
Summary
Introducing our Salary & Market Trend Report for 2024/2025 - the ultimate resource for employers and candidates navigating the dynamic job market and evolving career landscape.Uncover how to future-pr
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/jKFCJS-uh0cWoAjcg4SG8A/75/The+Rise+of+TikTok+Shop+Influencer+Marketing%2C+Social+Media+Selling%2C+and+the+Retail+Revolution-01.png)
Teaser
Industry newsContent Type
ArticlesPublish date
06/03/2024
Summary
TikTok has emerged as a game-changer in digital marketing. Its short-form videos and vast user base offer brands a unique opportunity to engage with consumers. One of the most significant developmen
![Balancing Speed and Quality in Tech Development](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/TttLXLw9oEm1ewjcc-rdvg/75/Balancing+Speed+and+Quality+in+Tech+Development-01-01.png)
Teaser
Discipline expertiseContent Type
ArticlesPublish date
05/28/2024
Summary
The need for speed and quality often seem at odds in the technology development sector. The rapid pace of innovation necessary to remain competitive can undercut the meticulous attention to detail r
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/qcY1SaGaW0xQ0gjcE2fYDQ/75/Thumb+Jen.png)
Teaser
Career adviceContent Type
ArticlesPublish date
05/22/2024
Summary
Marketing and Communications Leader Series Episode 5: Jen Barham Welcome back to EMR's Marketing & Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior m
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/miNYHkjWvEfCogjcANfzyw/75/Dominic+Thumb.png)
Teaser
Career adviceContent Type
ArticlesPublish date
05/20/2024
Summary
Marketing and Communications Leader Series Episode 4: Dominic Elliott Welcome back to EMR's Marketing and Communications Leader Series podcast, where we dive deep into the journeys of exceptional seni
![](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/tZgpv7ftS0Flywjb57XqsA/75/Ep3+thumb.png)
Teaser
Career adviceContent Type
ArticlesPublish date
05/14/2024
Summary
Marketing & Communications Leader Series Podcast Welcome back to EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of exceptional senior marketing and c
![Digital Marketing 2022](https://attraxcdnprod1-freshed3dgayb7c3.z01.azurefd.net/1481122/5121ad5c-07c6-4c43-84b6-3fd0ad520d52/2023.17000.1275/img/qyT24gnQi08t9AjaMyya5g/75/New+digital+blog+th-16.png)
Teaser
Career adviceContent Type
ArticlesPublish date
05/13/2024
Summary
Over the last few years, we're seeing a significant change in the landscape of the marketing sector, pushing brands to adapt and implement new ways of advertising. This shift has ushered us into a new
Recently viewed jobs