Charity, education & membership bodies salaries and market trends
What key trends have you witnessed in 2017?
2017 was a strong year for EMR in the charity, education and membership sectors. The UK continues to see record levels of students enter higher education, even as tuition fees have increased. Apprenticeships took centre stage with the introduction of the Apprenticeship Levy and whilst this didn’t dent university applications, there is heightened competition for student attraction. In the charity sector, government funding continues to fall, whereas public contributions and fundraising have risen. All of these factors have created a much more complex and competitive environment, so the need for marketing has never been higher.
There has been an increase in the number of candidates outside of the charity sector wishing to transfer their skills to give something back and be involved in a meaningful cause. Employers were more open to screening a more varied pool of candidates, so we saw more fluidity throughout this market.
Over the last year we saw an increase in insight and events roles across all sectors. Organisations are trying to understand their customers’ motivations and engage with them directly, in a bid to foster stronger long-term relationships and loyalty.
Universities and colleges were keen to hire candidates with strong web development and digital experience due to the increasing access to online courses and teaching forums.
What key trends do you expect to see over the next 12 months?
The higher education sector will continue to see a push in apprenticeships and many will look towards the large graduate recruiters to see how this will affect university applications. Budget limitations within the education market are also likely to continue in 2018, whilst the investment in digital training and digital marketing channels for schools, universities and colleges will increase. We predict there will be a high demand for creative and innovative candidates who can execute email marketing campaigns to support student attraction, as well as website development and content editors who can produce across websites, brochures, email and blog posts.
Institutions are increasingly focusing on customer experience and data analysis in order to aid product development and improve brand loyalty. Due to this, there will be demand for digital marketing experts, especially with analytics, e-mail, social and CRM skills.
What methods are companies using to attract and retain the top talent?
Organisations in this space don’t tend to compete at the top of salary brackets and they understand the need to invest in employee satisfaction as a whole. There has been an increase in flexible working hours and remote working options. A broader range of benefits on top of salaries and bonuses such as quarterly rewards and team incentives, including vouchers and weekend trips, have also retained strong candidates. In addition, companies are recognising the importance of using internal and external training in order to ensure marketers are continually learning and developing skills.
Do you anticipate any changes to permanent salaries and bonuses over the next 12 months?
We expect salaries to remain flat year-on-year, although the strongest candidates with in-demand skills such as data, digital and analytics will be able to stretch salary bandings.
Contract roles & day rates
In the consumer space, we saw a demand for short-term campaign and CRM professionals, as clients focus on consumer relationships and loyalty. Day rates for these roles vary depending on budgets and contract length, with campaign and brand managers earning between £250 and £350 per day. ‘Head of’ and Director level consumer specialists were being paid £450+ per day.
Contracting day rates typically mirror permanent salaries in the charity interim space. This means that fewer candidates opt to become interim specialists at the middle-management and junior end of the market, so it can be challenging to find candidates for £150-£250 per day.
Sign up for more insights
Related jobs
Salary
£400 - £500 per day
Location
England
Job Type
Contract & Interim
Discipline
Brand Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£500 - £749
Country
United Kingdom
Sector
Professional Services
Description
Brand Project Manager needed for a 9-month contract with a global professional services firm
Reference
CR/132486_1714572853
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
Up to £45400 per annum + + Benefits
Location
London
Job Type
Permanent
Discipline
Content
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Content Marketing Manager for a prominent animal charity, collaborating closely with the marketing and communications team.
Reference
PR/ 1324375_1714486205
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£45000 - £55000 per annum + 20% Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Event Manager
Reference
RPP_1714477382
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£30000 - £35000 per annum
Location
London
Job Type
Permanent
Discipline
Social Media
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
FMCG & Consumer Services
City
London
Description
Social Media Manager for a fast-growing hair and skincare brand known for premium quality products that are affordable.
Reference
PR/132484_1714400129
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£45000 - £55000 per annum + Excellent Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Financial Services
City
London
Description
Events Manager
Reference
RPJY_1714144213
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£28000 - £32000 per annum
Location
London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Marketing Assistant for luxury yacht brokerage based in South West London. Reporting directly to the Head of Marketing, this is a key role in supporting the growth of the brand.
Reference
TJB/MA_1714056227
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
Negotiable
Location
West London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Specialist
Salary
£30,000 - £44,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel, this role will see you joining as their new Marketing Executive.
Reference
PR/132483_1714036218
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£45000 - £55000 per annum
Location
West London, London
Job Type
Permanent
Discipline
Social Media
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Leisure Travel & Sport
City
London
Description
Based in West London and working within one of the most exciting industries within luxury travel this role will see you reporting to the Marketing Director and join as their new Social Media Manager.
Reference
PR/132482_1713976337
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£40000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
Brand Marketing
Marketing (general)
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Health & Wellbeing
City
London
Description
An established and market-leading talent firm who work within the healthcare industry are seeking a highly skilled Marketing Manager
Reference
PR/132479_1713456470
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
£35000 - £42000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Bids & Tenders
Business Development
Marketing (general)
Work From Home
Work From Home
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Business Services
City
London
Description
Our client is a successful, market-leading UK and international law firm who are looking for an ambitious and creative Marketing & Business Development Executive to join the team.
Reference
PR/132480_1713456255
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Related posts
Teaser
Industry newsContent Type
ArticlesPublish date
05/08/2024
Summary
The recruitment industry has experienced seismic shifts in the last few decades. With technological advances and changes in the workforce landscape, client expectations have evolved significan
Teaser
Career adviceContent Type
ArticlesPublish date
05/08/2024
Summary
EMR is uniquely positioned to understand the transformative nature of communications in the marketing industry. In this dynamic field, roles in communications are constantly evolving. The underlying f
Teaser
Career adviceContent Type
ArticlesPublish date
04/26/2024
Summary
Marketing & Communications Leader Series Eepisode.1: Bee PatelWe are pleased to be launching EMR's Marketing and Communications Leader Series. In this podcast, we dive deep into the journeys of excep
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/18/2024
Summary
In the wake of the global pandemic, the tech industry has embraced change and innovation in the way it operates and manages its workforce. The shift to remote and hybrid work, the acceleration
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: Property GPE is a UK property development and investment company - it mainly owns office buildings, with a smaller amount of retail property. The company invests in and develops cent
by
EMR Recruitment
Teaser
Case StudiesContent Type
ArticlesPublish date
04/18/2024
Summary
Spotlight: B2C Based in Palma, Italy, Barilla is an Italian family-owned food company and the world’s largest pasta producer. Established in 1877, it’s now an international Group present in mor
by
EMR Recruitment
Teaser
Discipline expertiseContent Type
ArticlesPublish date
04/02/2024
Summary
The pandemic has fundamentally changed the way businesses operate and reshaped clients' expectations, emphasising the importance of agility, efficiency, and digital fluency in service delivery. At
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Recently viewed jobs