Jump to main content
Quick send CV Upload a brief

Going Digital - Senior Hires with Matthew Berney

Digital Recruitment Manager Matthew Berney has over 8 years experience recruiting high-end professionals to his market. We recently had the chance to sit down with Matthew and ask him how EMR recruits senior staff, the market in general and his advice for those that are looking to make a move.


What influences a senior marketing professional to look for a new role?

With the rapid advancement of digital and ever-changing industry space, senior candidates often don't want to be stuck doing the same thing for too long and are eager to ensure their skill set is continually developed. This is a key driver, if a candidate’s current company is not utilising Programmatic as well as it could be, they may look to move on.

Additionally, a lack of budgetary investment into developing Digital practices, limited challenge within a role or the inability of the board to appreciate the value / opportunity Digital offers are often major factors.


What are clients looking for when hiring new senior employee?

Recently, we have worked on a number of senior roles within smaller, agile businesses. One of the main requirements for such roles is that the individual has to be hands on. They've got to be able to lead and manage yet enjoy getting into the nitty gritty, as they put together the strategy and also help implement it.

Across the market, proven experience delivering successful digital transformation programmes is always attractive. It is worth noting that complexity trumps size and the ability to demonstrate the impact is key.



What are some soft skills a mid-level employee should have to make the jump to a senior position?

I know it sounds clichéd, but a real enthusiasm and interest for digital and technology is something that really complements actual ability. The people that stay as relevant as possible and abreast of the latest technological advancements in their spare time have the best chance of beating the competition.

If your current role isn’t where you want it to be, or you’re interested in another area, get out there and get educated. It doesn’t have to be expensive; subscribe to sites like eConsultancy and just immerse yourself in the space.  If you want to upgrade your skills with a more formal qualification consider something like the Squared Online course.

 

Are there any areas in digital marketing where you are seeing a real demand for senior leadership?

I’ve noticed a recent increase in our clients talking about customer centricity, business intelligence and data with more roles now stating these types of skills as essential.

Recently I placed a Head of CRM, at a well known FinTech brand because they were going through a change management programme towards Customer and Prospect Centricity. Another similar brand also restructured their whole marketing department to focus on Business Intelligence by appointing the BI specialist as the Head of Marketing.

 

Talk me through the process of recruiting for a senior position?

The client is entrusting you to be their external business partner, so the process has to be a lot more considered. The higher up the funnel you go the more business critical the hire is and therefore the more particular the skillset needs to be.

Our first port of call is always our CRM system. EMR’s senior candidate database / network is astonishingly in-depth. Developed over 23 years, many candidates whole careers are tracked on here and it provides us with an immediate starting point for a long list. The ability to then map any remaining areas is supported by our Consultants knowledge, networks and ability to gain referrals for top talent.

 

Finally, why would someone choose EMR when looking for a new senior staff member?

23 years of specialised marketing recruitment and over 1,000 senior appointment placements are statistics that really speak for themselves.

We have only ever done this and it is all that we do, the result is that we understand what the best talent looks like and where to find them, meaning we can deliver at a higher quality and pace than competitors.

The management team alone have over 80 year’s relevant sector experience; EMR has a 92% success rate on retained searches and are knowledgeable enough guide you away from costly pitfalls.


To browse our latest jobs click here or to submit a brief, click here. 

 

 

 

List #1

Related posts

Marketing and Communications Leader Series ep.5: Jen Barham

Teaser

Career advice

Content Type

Articles

Publish date

01/17/2024

Summary

Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look

Teaser

In this episode, EMR's MD Tom Brockton interviews Jen Barham, Group Chief Marketing & Corporate Responsibility Officer at DC Advisory. Tune in to hear more about Jen's journey and insights.

Read more
Marketing and Communications Leader Series ep.4: Dominic Elliott

Teaser

Career advice

Content Type

Articles

Publish date

01/03/2024

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat

Teaser

In this episode, EMR's MD Tom Brockton interviews Dominic Elliott, former Head of Communications, Asset Management and ESG at Credit Suisse (currently Group Head of External Relations at Holcim).

Read more
Marketing & Communications Leader Series ep.3: Noreen Biddle Shah

Teaser

Career advice

Content Type

Articles

Publish date

11/28/2023

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l

Teaser

In this episode, EMR's MD Tom Brockton interviews Noreen Biddle Shah, former Head of Marketing & Communications at Numis, who recently joined Carne Group as their CMCO. Find out more about Noreen's path to success.

Read more
Survey on a computer and people
Pay Survey 2024

Teaser

Salary & Market Trend Guide

Content Type

Articles

Publish date

11/23/2023

Summary

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc

Teaser

Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our research every year.

Read more
Falls in charitable donations create new challenges for marketing professionals

Teaser

Industry news

Content Type

Articles

Publish date

11/20/2023

Summary

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi

Teaser

Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs while also maintaining high-performing marketing teams to maximize their efficiency.

Read more
Marketing & Communications Leader Series ep.2: Emma Hill

Teaser

Discipline expertise

Content Type

Articles

Publish date

11/13/2023

Summary

Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer lo

Teaser

In this episode of the Marketing & Communications Leader Series, EMR's MD Tom Brockton interviews Emma Hill, Group Brand and Marketing Director at Cardano. Tune in to hear more about Emma's career journey and insights.

Read more
The real cost of a contractor – not just the numbers!

Teaser

Hiring advice

Content Type

Articles

Publish date

11/13/2023

Summary

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr

Teaser

When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight.

Read more
Sam Brimble

by

Sam Brimble

Sam Brimble

by

Sam Brimble

CRM Manager: Understanding the Roles and Responsibilities

Teaser

Career advice

Content Type

Articles

Publish date

10/24/2023

Summary

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.  Whether you are considering a ca

Teaser

CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience.

Read more
crm manager
Marketing Executive Role: A Comprehensive Guide

Teaser

Career advice

Content Type

Articles

Publish date

10/19/2023

Summary

The marketing realm is vast, diverse, and ever-evolving. At its core lies the pivotal role of a marketing executive, often considered the backbone of strategic promotional efforts.  Whether you're con

Teaser

The marketing realm is vast, diverse, and ever-evolving. At its core lies the pivotal role of a marketing executive, often considered the backbone of strategic promotional efforts.

Read more
Marketing & Communications Leader Series ep.1: Bee Patel

Teaser

Career advice

Content Type

Articles

Publish date

10/02/2023

Summary

We are pleased to be launching EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we ta

Teaser

We are pleased to be launching EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. EMR's MD Tom Brockton interviews Bee Patel, who currently holds the position of the Global Director of Brand & Communications at AlphaSights.

Read more
View more