Marketer’s favourite social channels

While the budding relationship between US superstar, Taylor Swift and purported Bond-to-be, Tom Hiddlestone has been grabbing the headlines, there’s only one big name tie-up that marketing pros should be paying attention to at the moment. Microsoft’s monstrous £18bn bid for social media giant LinkedIn has huge potential ramifications for marketers’, and the way they use social.
According to EMR’s Salary & Market Trend Report 2016, LinkedIn is the most popular social channel regularly used by marketers. The research highlights a massive 65% of marketers are active contributors on the channel in their work – beating Facebook and Twitter comfortably.
The reason LinkedIn is popular with marketers is clear. The channel offers them an unrivalled opportunity to reach a business audience, and boasts over 400 million active members. LinkedIn also allows marketers to share a variety of different of content, from blog posts to videos. This gives it an edge over platforms like YouTube and Instagram, whose content-form might not be relevant for every brand. While Instagram is great for a clothing maker trying to reach a teenage audience, it is unlikely to help a cement manufacturer reach out to Quantity Surveyors in Northern England.
On the other hand, much of the content regularly posted on LinkedIn is quite dull. While it can be leveraged extremely successfully for investor relations, B2B and employee engagement purposes, the channel’s business audience makes it less useful for B2C campaigns. Critics would suggest that LinkedIn is a niche site with a niche audience – that it punches above its weight when it comes to marketers’ affections.
Whichever direction Microsoft take Linked-in, it will continue to be the world’s foremost digital careers hub. For the same reason that you wouldn’t post an executive blog on Tumblr, LinkedIn will have a place in the digital mix.
If you're recruiting for marketing roles, we can help. We find and source the best candidates on the market to fill your vacancies, so register one with us today. Alternatively, if you're interested in searching for digital marketing jobs, browse and apply for exciting vacancies with us by clicking the link below.
Register a vacancy Digital marketing jobsSign up for more insights

Related jobs
Salary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Change Communications
Seniority
Manager
Salary
£500 - £749
Sector
Education
City
London
Description
Change Communications Consultant - £400 - £500 per day - 6 month contract
Reference
CR/132633_1747317524
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
£400 - £500 per day
Location
London
Job Type
Contract & Interim
Discipline
Account Management
Seniority
Manager
Salary
£500 - £749
Sector
Financial Services
City
London
Description
An exciting new contract opportunity to join a newly formed team in one of the largest names in payments globally.
Reference
CR/132632_1747237535
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleSalary
Up to £65000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Seniority
Executive
Salary
£60,000 - £79,000
Sector
Professional Services
City
London
Description
EMR are working with a leading legal firm based in the City of London who are seeking to hire a PR Specialist.
Reference
PRM9812_1745830425
Expiry Date
01/01/0001
Author
Mark ChildsAuthor
Mark ChildsSalary
Negotiable
Location
Potters Bar, Hertfordshire
Job Type
Fixed Term Contract
Discipline
Brand Marketing
B2B
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Property & Construction
City
East of England
Description
We are seeking a Marketing Manager to join a leading residential developer on a 12-18 month fixed-term contract.
Reference
PR/132623_1745589541
Expiry Date
01/01/0001
Author
Mal GaluszczynskaAuthor
Mal GaluszczynskaRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser
Hiring adviceContent Type
ArticlesPublish date
02/28/2025
Summary
Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid
by
Mal Galuszczynska

Teaser
Industry newsContent Type
ArticlesPublish date
01/30/2025
Summary
In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum

Teaser
Industry newsContent Type
ArticlesPublish date
01/24/2025
Summary
AI and automation are no longer optional extras for marketers, they’ve become essential tools in navigating today’s competitive marketplace. As these technologies redefine the standards of efficiency,
Recently viewed jobs