A 2016 windfall? Marketer’s bonus prospects

Bankers are feeling out of pocket with the recent news that some of the biggest banks in Europe and the US are cutting back on bonuses. Famed for its excellent bonus prospects in the pre-recession years (and the lavish spending that came with it…), huge bonuses are becoming a thing of the past as regulators look to clampdown on excesses.
While bonuses are not as prominent a feature of marketers’ remuneration packages as they are for bankers, they still play an important part in building an attractive candidate offer. Therefore in December 2015 we decided to ask marketing professionals via our website about their bonus expectations. On average, marketers expect their next bonus to be equivalent to 13% – which equates to £7,358 based on the average £57,988 basic salary recorded in EMR’s Salary & Market Trend Report. This is no insignificant amount, and underlines how pay is becoming increasingly linked to performance in a variety of sectors.
At the upper end of the scale, 20% of marketers anticipate a bonus of more than 20% – with 12% expecting a bonus greater than 30%. Premium packages like these reflect the greater demand for specialist digital talent that the industry is currently experiencing. The digital revolution means that marketers with specialist skills in areas like mobile marketing are hot property, and can therefore command significant bonus payments. Furthermore, marketers working in certain industries can also expect bigger bonuses, and those working in banking & finance are regular benefactors of their employers’ seasonal generosity.
Marketers looking to increase their bonuses this season should think about the payback that digital upskilling could provide. Although developing digital skills requires significant effort, the benefits for career development and remuneration are potentially enormous.
Sign up for more insights

Related jobs
Salary
£60000 - £75000 per annum + 30 days AL, Private Medical & 10% pens
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Bids & Tenders
Marketing (general)
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
A well known Legal Consultancy is seeking a Proposal & Bids Specialist on a 9-12 month fixed term contract to take the lead of multiple bids and proposal processes.
Reference
PR/132635_1748446310
Expiry Date
01/01/0001
Author
Tom BrocktonAuthor
Tom BrocktonSalary
£75000 - £77000 per annum + Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Campaign Manager - B2B Property
Reference
RPIT_1747574414
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
Bonus
Location
City of London, London
Job Type
Permanent
Discipline
Event Marketing
Seniority
Assistant
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
Events Coordinator
Reference
RPD_1747409577
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Attracting top-tier marketing talent is challenging. The best candidates often have multiple options, allowing them to pick out a company they would feel proud to work for. This is where the power of

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/20/2025
Summary
Hiring a marketing manager is no small task. Marketing plays a pivotal role in any business, and the right hire can send both brand perception and revenue on an upward trajectory. From campaign execu

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/05/2025
Summary
With Employer National Insurance (NI) contributions set to rise in 2025, businesses must rethink their hiring strategies, particularly in marketing, where agility and cost-efficiency are key. Hiring d

Teaser
Hiring adviceContent Type
ArticlesPublish date
02/28/2025
Summary
Does your business need expert marketing leadership but isn’t ready for a full-time hire? A fractional Chief Marketing Officeer (fractional CMO) could be the perfect solution. Offering strategic guid
by
Mal Galuszczynska

Teaser
Industry newsContent Type
ArticlesPublish date
01/30/2025
Summary
In recent years, consumer expectations have shifted significantly, with individuals increasingly seeking brands that embody authenticity, transparency, and social responsibility. This change in consum
Recently viewed jobs