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Top 10 Marketing Interview Tips

There are countless interview guides out there, many of which include tips like dressing appropriately, getting there on time and shaking hands with your interviewers. Call us presumptuous, but we’re going to assume you already know that stuff. 

So, our managers have come up with their top 10 tips for conducting a successful marketing interview, based on feedback they’ve received from candidates, marketing recruiters and hiring managers. Read on to find out how you can make a great impression in an in-person or video interview and land your next marketing job.

1. Use the STAR method

When answering the interviewer's questions, use the STAR method (Situation, Task, Action, Result) to ensure you convey your message in a structured way. This will help you come across as a meticulous and organised marketing professional.

2. Do your research

Familiarise yourself with the company – their history, offering, stakeholders and where they sit in the marketplace. Your interviewer will know if you have taken the time to find out more about their company. Read the information on the company’s website, check latest press releases and financial results.

3. Check the company's social media channels

Explore the company’s social media channels, not just their website. This will allow you to get a comprehensive view of the business. You can even join their social media groups where relevant.

4. Back up every answer with an example

Make sure you have strong examples to give for each requirement listed in the job description. If you're shouting about your key marketing skills, then you need to back this up. Prepare your answers to competency-based questions and flesh them out with examples of stats, ROI, case studies, and any other relevant evidence.

5. Know your interviewers

Research the people who will be interviewing you. Check their LinkedIn profiles to see their career history, what they've liked, previous posts and anything else that you can use to build a rapport. You can also learn a lot about the company and their team from the 'Meet the team' pages on their website.

6. Prepare questions

Remember an interview is a dialogue, not a monologue. You can size up the company as well as the other way round. Asking questions about their market and growth plans demonstrates your interest in the company and shows you have researched them. For example, you might ask, “I noticed that competitor X has recently launched [specifc product/service]. How do you see this affecting your market strategy?”.

Be prepared with at least five questions to avoid finding yourself in a situation with nothing to ask. This preparation will show your proactive attitude.

7. Follow up after the interview

Chase an answer if you haven’t heard back within the time frame the interviewer gave you. Even if you fear that you weren’t successful, interview feedback can be crucial in helping you refine your answers and technique for future marketing interviews.

8. Don’t bad mouth previous employers

Always be diplomatic and professional during your interview. Speaking negatively about previous companies can backfire, as the interviewers may assume that you’ll inevitably do the same to them one day. Instead, focus on what you've learned and how past experiences have prepared you for this new opportunity.

9. Acknowledge and leverage your weaknesses

When interviewers ask questions like “What would your friends say is your worst characteristic?” or “What are your weaknesses?”, they aren’t looking for clichéd answers like “I'm a bit of a perfectionist.” Instead, they really want to know is how you’ve learnt from your mistakes, and how you are turning weaknesses into strengths. They want to know that you’re introspective and always looking for an opportunity to upskill in your marketing career. Highlighting your growth and resilience will leave a positive impression and showcase your professionalism.

10. Share examples of your work

You may want to try and wow the interviewers with an impromptu exposé of some of your work. While showcasing your past work can impress interviewers, it's crucial to do so strategically. Always check with them beforehand – don’t get it out and start talking through it without being prompted or you could end up wasting time not answering the questions they wanted to ask.

Land your dream marketing job with EMR

Armed with these top 10 tips, you’re ready to shine in your next marketing interview. Focus on showcasing your unique strengths, demonstrating your knowledge, and engaging thoughtfully with your interviewers. Remember, the goal is to leave a memorable impression that sets you apart. If you're looking for exciting new opportunities, be sure to check our latest marketing vacancies and digital marketing roles.