Retail, leisure and travel salaries & market trends
What key trends have you witnessed in 2017?
There has been some bold moves within Retail this year as established e-commerce brands enter the high street and traditional brick and mortar retailers fight to remain relevant online. Because of this, there has been a rise in demand for omni-channel expertise as brands seek marketers that can effectively communicate to their customers and enhance their customer experience across all touch points. In addition, customers have become a lot more conscious about the quality, source and manufacturing process of their products. On the back of this, we have seen a rise in brand communications roles to either change perception or establish themselves as an ethical retailer.
Digital acquisition and customer experience professionals were in high demand within retail. With online giants like Amazon, retailers need to ensure they are driving customers through their own channels as well as offering more of a tailored customer experience both online and in-store that ecommerce brands simply can’t offer.
In leisure and travel, CRM is still very much in demand. Customers are spending less on leisure and focusing more on the essential purchases and therefore it has never been more important for brands to keep their loyal and higher spending customers engaged. As social media continues to be such an integral part of daily life, influencers and travel bloggers have naturally become a crucial part of many leisure and travel brands’ strategy. As a result, we’ve seen a significant increase of digital PR, content and social roles.
What key trends do you expect to see over the next 12 months?
Within the retail sector, brands will continue to search for unique ways to improve their in-store experience. We predict in-store marketing roles will innovate in line with technology moving and become a desirable skill-set across the industry.
We expect influencers and bloggers to continue to hold a lot of weight within leisure and travel marketing, as well as an increase in brand communications roles in the larger businesses as they overcome the stigma attached with the larger brands ability to offer the very much desired “authentic experience”.
What methods are companies using to attract and retain the top talent?
In 2017, we saw companies investing more time and money on improving their employer brand and in many cases, incorporating this into their wider marketing strategy. Companies have invested more into training and development and encourage “first day starter packs” to be shared on social media in order to attract and retain employees through positive brand reinforcement. Companies have also made a conscious effort to invest in diversity and inclusion tactics, particularly female equality, working parents and the LGBT+ community.
Do you anticipate any changes to permanent salaries and bonuses over the next 12 months?
We expect minimal change in salaries, however performance-related bonuses will continue to rise in digital roles as they clearly demonstrate their ROI. The growing reliance on strong insight professionals will no doubt continue to drive salaries up. However, as retail, leisure and travel industries continually look to make their business models leaner, we don’t envisage a dramatic lift for any general marketing roles.
Contract roles & day rates
In 2017, we saw an increase in the number of interim consumer marketing positions, especially campaign and CRM roles as companies were focusing more on consumer relationships and customer loyalty.
We predict the skills that will be in demand into 2018 will be CRM, email and marketing automation, and campaign experience including offers and promotions, retention, customer acquisition and loyalty. Each year customers are being more conscious of marketing tactics and their expectations of brand interactions are a lot higher – consumers want original, personalised shopping experiences. Because of this, B2C marketing candidates that can deliver exceptionally targeted and personalised content are highly sought after.
Sign up for more insights
Related jobs
Salary
£35000 - £42000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
Growth Marketing Executive - £35-45,000 - B2B
Reference
RPA_1711605578
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£35000 - £45000 per annum + Excellent Bonus + Benefits
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Executive
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Marketing Comms Recruitment Consultant @ emr
Reference
RPEMR_1711605497
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£50000 - £55001 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Digital Marketing
Seniority
Manager
Salary
£45,000 - £59,999
Sector
FMCG & Consumer Services
City
London
Description
Joining a successful luxury investment company this role will see you reporting to the Co-founder, coming into their fourth year of successful operation.
Reference
PR/132475_1711550095
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£75000 - £85000 per annum
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Director/Chief
Salary
£80,000 - £99,999
Sector
FMCG & Consumer Services
City
London
Description
Joining a successful luxury investment company this role will see you reporting to the Co-founder, coming into their fourth year of successful operation you will be building a new marketing team.
Reference
PR/132464_1710847210
Expiry Date
01/01/0001
Author
Rebekah CrampAuthor
Rebekah CrampSalary
£35000 - £40000 per annum + Plus bonus, excellent pension
Location
London
Job Type
Permanent
Discipline
SEO
Digital Project Management
Digital Marketing
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Consultancies
City
London
Description
Excellent opportunity for a creative and hands-on digital marketer to join a fast-growing and values-led Board Advisory and Executive Search firm.
Reference
PR/132472_1711127545
Expiry Date
01/01/0001
Author
Katie Halliday (née Rogers)Author
Katie Halliday (née Rogers)Salary
Up to £30000 per annum
Location
London
Job Type
Permanent
Discipline
Media Relations & PR
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Retail
City
London
Description
PR Executive for a Luxury Investment and Asset brokerage company based in London. Working with the external PR agency to develop and execute PR campaigns that enhance brand visibility and reputation.
Reference
PR/132467_1710849199
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
Up to £30000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Content
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
As the Social Media Executive, you will oversee content management, analytics, campaign execution, and community engagement across all social media platforms for the portfolio of brands.
Reference
PR/ 132465_1710848980
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£26000 - £30000 per annum
Location
London
Job Type
Permanent
Discipline
Content
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Retail
City
London
Description
Content Writer for a Luxury Investment and Asset Brokerage company in London. Assisting the Head of Content to create compelling and engaging content for various channels.
Reference
PR/132466_1710848882
Expiry Date
01/01/0001
Author
Amy McCrowAuthor
Amy McCrowSalary
£50000 - £55000 per annum + + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Content
Work From Home
Work From Home
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Charity & Not-For-Profit
City
London
Description
Become a Digital Content Manager for a professional membership body within the financial services sector that focuses on banks, retailers and independent firms.
Reference
PR/ 132461_1710773496
Expiry Date
01/01/0001
Author
Shanelle GreenAuthor
Shanelle GreenSalary
£50000 - £60000 per annum
Location
City of London, London
Job Type
Fixed Term Contract
Discipline
Event Marketing
Work From Home
Work From Home
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
B2B Events Marketing Manager - 3-6 month contract - £50-£60k
Reference
CR/12346_1710357879
Expiry Date
01/01/0001
Author
Sam BrimbleAuthor
Sam BrimbleRelated posts
Teaser
Discipline expertiseContent Type
ArticlesPublish date
03/08/2024
Summary
Direct-to-consumer (D2C) brands have been at the forefront of digital-first innovation in marketing. Traditionally, these brands relied heavily on third-party retailers and marketplaces to reach consu
by
Rebekah Cramp
Teaser
Career adviceContent Type
ArticlesPublish date
01/17/2024
Summary
Welcome back to EMR's Marketing & Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we take a closer look
Teaser
Career adviceContent Type
ArticlesPublish date
01/12/2024
Summary
There has never been a better time to launch or boost a career in communications. 2022 was an excellent year to invest in communications, and in 2024, it’s even more vital as people want to feel conn
Teaser
Career adviceContent Type
ArticlesPublish date
01/03/2024
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communications practitioners. Join us as we explore their pat
Teaser
Career adviceContent Type
ArticlesPublish date
11/28/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer l
Teaser
Salary & Market Trend GuideContent Type
ArticlesPublish date
11/23/2023
Summary
Our Pay Survey 2024 is your opportunity to share your experience of pay and packages within your current sector and the wider industry and join thousands of professionals who contribute to our researc
Teaser
Industry newsContent Type
ArticlesPublish date
11/20/2023
Summary
Recently the charity sector has found itself facing unprecedented challenges influenced by the cost of living crisis. Donations have taken a big hit, making it essential for charities to cut costs whi
Teaser
Discipline expertiseContent Type
ArticlesPublish date
11/13/2023
Summary
Welcome back to EMR's Marketing and Communications Leader Series, where we dive deep into the journeys of exceptional senior marketing and communication practitioners. Join us as we take a closer lo
Teaser
Hiring adviceContent Type
ArticlesPublish date
11/13/2023
Summary
When it comes to hiring, many businesses will often default to permanent hires without even considering the option of bringing in a contractor. However, this can be a costly oversight. Whether a contr
by
Sam Brimble
Teaser
Career adviceContent Type
ArticlesPublish date
10/24/2023
Summary
CRM Managers often play an important role within an organisation, as they help utilise CRM technologies to their full potential and help ensure a seamless experience. Whether you are considering a ca
Recently viewed jobs