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Based Kent this UK Insurance company is going through a very large digital transformation. As a result of this transformation, We are now looking for a Junior Digital Analyst/Web Analyst to work within the digital team

Reporting to the Head of Digital and working and managing a Junior Analyst you will help shape the online customer journey by providing key insights into web performance.

With 400 employees here in the UK you will work as a small close-knit team, you will be giving a large amount of responsibility and will be considered an expert within digital analytics.

Key responsibilities

  • analysing results in collaboration with the digital marketing and product teams to generate insight and drive action to improve performance
  • Campaign tracking, reporting, analysis and impact / ROI calculation
  • Marketing channel reporting & analysis to support optimisation
  • Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure the impact of changes
  • Dashboarding/ data visualization/presentation for communicating insights
  • Owning the deployment and accuracy of trackin

Your experience:

Proven experience within Digital Analytics and marketing analytics

  • site/marketing optimization (split tests, A/B testing, MVT testing)
  • Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
  • Managing/deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
  • A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
  • Experience generating data visualisations, reports and dashboards to aid communication of insights
  • Experience presenting insights to senior stakeholders to drive action and change within the business
  • Adobe Analystics OR Google Analytics, including Tag Manger

Role is managed by:

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