Description
Based Kent this UK Insurance company is going through a very large digital transformation. As a result of this transformation, We are now looking for a Junior Digital Analyst/Web Analyst to work within the digital team
Reporting to the Head of Digital and working and managing a Junior Analyst you will help shape the online customer journey by providing key insights into web performance.
With 400 employees here in the UK you will work as a small close-knit team, you will be giving a large amount of responsibility and will be considered an expert within digital analytics.
Key responsibilities
- analysing results in collaboration with the digital marketing and product teams to generate insight and drive action to improve performance
- Campaign tracking, reporting, analysis and impact / ROI calculation
- Marketing channel reporting & analysis to support optimisation
- Identifying issues and opportunities to improve performance, and conducting ad-hoc analysis to shape website development and measure the impact of changes
- Dashboarding/ data visualization/presentation for communicating insights
- Owning the deployment and accuracy of trackin
Your experience:
Proven experience within Digital Analytics and marketing analytics
- site/marketing optimization (split tests, A/B testing, MVT testing)
- Data planning: Identify tracking and reporting gaps, given business use cases/goals and develop solutions that enable us to meet business goals
- Managing/deploying tags and being responsible for the accuracy of reporting, including the debugging & testing of tracking
- A track record of completing self-guided analysis and interpretation of insights from data to proactively spot an issues/trends in the numbers
- Experience generating data visualisations, reports and dashboards to aid communication of insights
- Experience presenting insights to senior stakeholders to drive action and change within the business
- Adobe Analystics OR Google Analytics, including Tag Manger