Description
Responsibilities:
* Defining and delivering the UK consumer marketing engagement strategy.
* Providing thought leadership to the marketing department; particularly leading the planning, project management, adoption and benefits realisation of all elements of the martech programme.
* Providing strategic leadership on marketing technology implementation and prioritisation and the marketing vision that they will support.
* Create and own delivery roadmaps for all strategic data and technology implementations and hold delivery teams to account.
Requirements:
* Experience in CRM solutions, Data Management Platforms (DMP), marketing automation, and extended experience working in a digital marketing environment, particularly Teradata and SalesForce Marketing Cloud.
* Knowledge of marketing best practices and multiple marketing channel execution as well as prior proven experience of successful management of large-scale programmes.
* A results-driven individual with exceptional analytical skills in quantitative data analysis of customer behaviour, programme effectiveness, forecasting, and ROI.
* A highly skilled individual in marketing automation systems and have the capacity to integrate those systems with emerging marketing technologies.
* The ability to consultatively engage with senior and technical stakeholders and to quickly make complex decisions.
* Experience in marketing operations and / or marketing technology.