Senior Brand Executive - Financial Services

Description

Responsibilities:

• Support in the development, implementation and maintenance of impactful and cohesive brand identities (internally and externally)
• Help develop on and offline brand guidelines
• Support with brand reputation queries (via social media and PR)
• Work closely with the wider business to optimise the product and service
• Help with the creation and deployment of a new brand strategy as required
• Support the development of strong brand governance processes and work with the wider business to ensure these are implemented and monitored
• Monitor community dialogue, feedback and sentiment - synthesise and make recommendations for action
• Coordinate campaign activities and track results as required
• Write and review copy for media and websites as required

Requirements:

• Track record of developing and maintaining brand guidelines ideally in financial services or experience from a well-known corporate
• Brand experience in agency would also be considered
• Excellent writing skills and organisational skills
• Agency management (brand, design and / or digital marketing)
• Bachelor's degree with a focus in Marketing, Business Management or related field
• UK experience essential