Description
Our client, a well known high street woman's retailer aimed at 18-35 yrs olds are looking for a highly analytical and commercial Paid Search Executive capable of growing and building campaigns from scratch.
Working as part of an in-house digital team, you will assist in managing all paid search activity within the business and report into the Head of Ecommerce & Digital Marketing. Day to day you will help to develop and optimise paid search campaigns. This will cover a range of search engines and other paid advertising suppliers.
Ideally you will come from an ecommerce business or an agency who has managed multiple retail accounts. You've worked for some time on complex ecommerce, paid search campaigns across multi-product categories and where granular segmentation has been a focus for capturing long-tail conversions.
Responsibilities:
- Managing the day-to-day paid search activities including optimising multiple accounts and managing large budgets across different platforms and search engines.
- Daily, weekly and monthly PPC reporting using Microsoft Excel.
- Setting up new campaigns across AdWords and similar platforms to support latest marketing activity.
- Expanding keyword base and exploring new areas in order to grow traffic to the website.
- Regular ad copy creation and testing.
- Work with the merchandising teams to ensure landing pages are effectively optimised.
- Managing negative keyword lists to ensure maximum ROI.
Required Skills & Experience:
- Strong analytical skills with ability to drive meaningful actions from large data sets (essential).
- Intermediate Microsoft Excel skills including knowledge of sumifs, lookups and pivot tables.
- Relevant university degree or equivalent experience
- Passion for PPC and digital marketing in general and up to date on the latest innovations.
- Strong attention to detail.
- Previous PPC experience is essential and extensive on the job training will be provided