Marketing Operations Manager
Job Description
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Based in London Bridge this technology company is looking for a new Marketing Operations Manager to help build and drive Martech solutions.
Reporting to the Head of Demand Generation you will be a member of the marketing team. Your responsibilities will lead to delivering more effective digital marketing.
Key details about what the role will be doing:
- Manage the collation and upload of data from third parties
- Integrate data led demand generation suppliers into our ecosystem
- Work cross functionally to integrate new lead sources
- A marketing automation super user, helping to drive forward ABM strategies
- Facilitate the building of campaign assets, such as landing pages with CRM lead process integration
- Work collaboratively with Sales Operations to help maintain data standards through lead and data capture
- Provide data requests from multiple systems for team members to plan and build demand generation activities
- Work with Data Science to fuel the sales organisation with new lead sources
- Manage demand generation reporting, carrying out requests where necessary
- Audit marketing technologies to identify untapped potential
- Provision of campaign targeting data through database querying
Some skills we look for:
- Solid understanding of marketing automation platforms
- Strong experience in areas including database management
- Familiarity with data privacy regulations such as GDPR and PECR
- Experience of working with data visualisation platforms such as PowerBI
- Multitasker, working well to short deadlines
- Strong understanding of lead processes and flows within CRM (Salesforce desirable)
- Ability to communicate confidently with senior stakeholders
- High attention to detail
- Familiarity with database query languages (e.g. SQL / MySql)
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