Marketing Manager - Trade Up

Responsibilities:

• To deliver and exceed the volume and targets for trade-up activity within the customer base, within agreed marketing budget
• Develop and own the multi-channel (direct mail, outbound, email) trade-up communications programme, adopting a test and learn approach, including ownership of the campaign plans for all products, channels and customer segments
• To develop and deliver a constant pipeline of tests within existing marketing channels - to maximise the efficiency of the marketing budget
• Comprehensive analysis of all campaigns - reviewing the drivers of performance and identifying opportunities for improvement, down to individual customer level
• Optimise the pricing structure for the trade up portfolio to support delivery of profitable campaigns against cost / trade up and value targets
• To brief external BTL agencies and work closely with CRM operations team ensuring accurate, comprehensive and clearly targeted briefs
• Work with stakeholders across the business to deliver digital trade up functionality
• To ensure the successful operational execution of campaigns, identifying opportunities for process improvements and ensuring the rapid resolution of any issues as they arise
• Work with the Contact Centre teams, to develop the strategy and plans to maximise the conversion of call demand into trade-ups
• To ensure all key risks are identified, mitigated and monitored, and that any incidents against the risk register are reported through the relevant processes

Requirements:

• An analytical and commercially astute marketing professional
• Strong track record of delivering commercial results in either an acquisition or base management role
• Proven track record of operational delivery, working with internal and external stakeholders to ensure delivery of campaigns on time and within budget
• Experience of multi-channel (DM/EM/TM) direct response marketing within a consumer services or retail business
• Excellent influencing and communication skills to manage stakeholders across a range of business areas
• Strong written and verbal communication skills