Description
A leading global solution provider to the insuretech industry is seeking a Marketing Manager to work with key stakeholders around the world and be the key point of contact for all marketing, website development, digital marketing, and media relations activity.
Responsibilities:
- Work with business development team to align marketing activity to markets through account-based marketing programme.
- Plan, manage, execute offline and online marketing campaigns to drive revenue growth of different service lines and report on performance and learnings.
- Work closely with regional offices to tailor group marketing plans to local areas including support with website development, digital marketing and media relations.
- Work with business development team to align marketing activity to client/markets through account-based marketing programme.
- Understand overall business objectives and contribute to strategic direction and develop and deploy specific customer marketing plans in support of overall strategy and brand promise.
- Manage internal and external communications, working closely with global PR agencies to raise brand profile.
- Ensure brand consistency through all marketing channels ensuring high quality, value-for-money results, in line with deadlines and brand guidelines.
- Work on specific client marketing opportunities and proposals, and on priorities identified as part of the global marketing strategy.
Requirements:
- A background in B2B technology / software solution is essential
- Strong experience of broad B2B marketing and digital campaign management
- Degree or equivalent qualification/experience
- Creative with ability to think laterally and develop with new/ unique ideas
- Personable and approachable with an ability to influence and change mindsets at all levels of the business through personal credibility and impact
- A strong team player with a positive attitude who is committed, collaborative and adaptable with a passion for excellence
- UK experience is essential