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Description

Responsibilities:

  • Work with Head of Marketing to devise effective end-to-end marketing campaigns aimed at acquiring new customers as well as retaining/cross-selling existing customers.
  • Responsible for managing marketing campaign activity and budgets across digital channels (including Search, Affiliates and Aggregators, Email, Programmatic, Social, Video on Demand) and offline channels (including Branch Marketing, Direct Mail, DRTV, Out-of-home) for the above products.
  • Manage the budget, planning and execution of paid media marketing activities (including Paid Search, Affiliate and Aggregators, Programmatic Display, Partnerships and paid-for Influencer marketing) and report on their performance against plan to proactively maximise digital marketing opportunities and drive optimisations.
  • Help define the multi-channel digital marketing strategy and translate it into multi-channel tactics to achieve growth targets.
  • Manage the paid media agencies for the delivery of paid media marketing campaigns.
  • Use data and performance reporting to drive targeted media, messaging and digital marketing optimisations. Implement new digital marketing strategies aimed at increasing sales and value whilst reducing cost per acquisition.

Requirements:

  • Strong experience in digital marketing with hands-on experience in paid media channel execution, both tactical and strategic.
  • Background in offline B2C traditional marketing ideally TTL and ATL channels
  • Proven track record in delivering growth through digital marketing and paid media channels.
  • Excellent knowledge of the digital channels and their roles as part of a multi-channel marketing strategy.
  • Knowledge of Adobe and/or Google tools for paid media execution and analytics reporting.
  • Financial services / Insurance and/or Travel industry experience preferred.
  • UK experience is essential

Role is managed by:

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