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Description

The role:

  • Brand & Marketing strategy: Play an instrumental role in helping shape their Product Marketing strategy and brand positioning; support the team in helping build our target value proposition and messaging, define key personas, and develop the go-to-market strategies and activities for priority segments.
  • Product Collateral: Own the Product Marketing content & campaign calendar and collaborate with subject matter experts to develop best in class product and sales materials that maximizes conversion at each step in the sales funnel.
  • Support product roadmap/feature launches: Work with Product Managers to develop communication campaigns to launch product/features to the market
  • Competitor intelligence: Be the expert on the competition and how to win against them
  • Market intelligence: Be the expert on the buyers across target segments; understand what they care about, how they buy/their buying criteria and what stories resonate with them.

Your profile:

  • Proven experience in full marketing mix gained within the B2B tech environment
  • Ability to dive into the company products and become a passionate champion for the organisation solutions
  • Be able to write, create and influence the creation a wide variety of creative on-message assets
  • Be able to communicate visually and bring their product to life in a variety of mediums - e.g. written copy, website visuals, graphs, workflows, videos.
  • Creative mindset with an understanding of the design process to effectively manage external resources
  • Strong cross-functional and relationship building skills. Be able to work well and build trust with different personalities and multiple stakeholders across Marketing, Product, Sales and Technical teams.

Role is managed by:

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