Description

Responsibilities:

Build out structured marketing campaigns for prospects and existing clients.
Deliver all product launch processes.
Develop and execute CRM strategy.
Development and execution of campaign plans to ensure timely delivery of relevant and compelling marketing messages.
Measure campaign effectiveness against agreed metrics.
Building awareness of competitor activity to help differentiate marketing communications and campaigns.
Budgetary control and management of relevant marketing activity.
Working with the Sales and wider marketing team to design and manage an events programme in support of broader revenue & retention targets

Requirements:

Track-record in B2B financial services marketing ideally with experience of selling through the Adviser distribution channel.
A digital first mindset, comfortable with use of marketing automation systems
Experience in campaign management and broad marketing skills (creative development, copywriting, idea generation and good design judgement.)
Experience of developing campaign briefs and propositions.
Knowledge of Salesforce and marketing automation systems (preferably Hubspot)
Good influencing and communication skills
Experience ideally from a financial services marketing background
UK experience is essential

Marketing Manager