Description
An experienced Marketing Manager with B2B experience is needed to join a large successful FinTech company.
Reporting into the Head of Marketing, this role will support their Institutional divsion and focus on marketing to their B2B clients.
Key Responsibilities:
- Create, deliver and manage the institutional marketing communications strategy
- Develop and execute regionally-specific campaigns to target key audiences with new or existing propositions
- Develop a content marketing plan
- Deliver the calendar of institutional event activities
- Manage the B2B social media channels
- Manage the monthly institutional Marketing budget
- Monitor and analyse campaign performance
- Conduct regular analysis on competitor activity
Skills/Experience:
- experience of B2B Digital Marketing programs with proven ability to deliver consistently strong measurable results
- Expert in creating successful B2B brand awareness, demand and lead generation campaigns across the marketing mix, including events, paid media channels, content, social media and performance marketing.
- Demonstrated experience working with performance insights (i.e Linkedin, Adwords, Twitter)
- Strong financial and business acumen
- Entrepreneurial-minded with an internal drive to continuously hit goals and deadlines
- FinTech experience a +