Description

Responsibilities:

Work alongside the Marketing Managers, develop fully integrated strategic marketing plans and lead their delivery and implementation
Use own initiative to develop, design and execute external marketing material and campaign activity. This may include: seminars, conferences and exhibitions; marketing literature; email campaigns; social media activity; web content; thought leadership and presentations.
Deliver agreed plans and projects in line with the brand guidelines, to a high quality, on time and within budget
Monitor and measure success against marketing objectives and KPIs, sharing reporting with key stakeholders and identifying opportunities to optimise and adapt activity
Working with the Marketing Managers and teams to maintain a production schedule for insight and thought leadership
Using CRM, maintain a clear and up to date customer segmentation of data, cleansing and developing where required and ensuring all data is GDPR compliant
Work with external suppliers where required

Requirements:

Marketing Executive - Lead Generation