Marketing Executive - Lead Generation
Job Description
This vacancy has now expired. Please see similar roles below...
A niche B2B financial service provider based in London is seeking a Digital Marketing Executive to implement lead generation campaigns.
Responsibilities:
- Work alongside the Marketing Manager, develop fully integrated strategic marketing plans and lead their delivery and implementation
- Use own initiative to develop, design and execute external digital campaign activity.
- Deliver agreed plans and projects in line with the brand guidelines, to a high quality, on time and within budget
- Monitor and measure success against marketing objectives and KPIs, sharing reporting with key stakeholders and identifying opportunities to optimise and adapt activity
- Using CRM, maintain a clear and up to date customer segmentation of data, cleansing and developing where required and ensuring all data is GDPR compliant
- Work with external suppliers where required
Requirements:
- B2B marketing experience is desired ideally in financial services or from a related B2B industry
- Experience of lead generation / campaign management is essential
- Marketing planning
- Digital marketing techniques
- Copywriting for online & offline channels to drive traffic & leads
- UK experience is essential
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