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  • To produce written and visual content that enhances the reputation of the University and is relevant to a range of audiences, including potential students
  • To identify opportunities for coverage, pitch stories, research and write press releases; to monitor and measure press coverage and maintain accurate record of press mentions
  • To be the main point of contact for media enquiries and give professional advice to senior staff and internal colleagues, ensuring they present the University effectively in their dealings with the media. The post-holder will hold media briefings with colleagues, where appropriate
  • To manage the University's reputation, taking a lead on crisis PR management
  • To work with the Internal Communications Manager to ensure external news is shared with internal audiences through the regular newsletters
  • To manage the University's PR agency
  • To build and maintain good relations with key journalists (local, national, broadcast, and sector specific) and the press offices of relevant organisations.
  • To work closely with the Communications Advisers and academic departments to identify PR opportunities that raise the profile of the University's key messages and publicise the successes of academics
  • To update and maintain the news section of the University homepage
  • To produce and maintain an up-to-date University list of spokespeople
  • To keep up to date with current affairs and identify opportunities for Roehampton staff to act as expert commentators in the media.

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