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Description

A global software firm are recruiting for a Head of Product Marketing to lead their product marketing team. You will work with key stakeholders internally and externally as well as the product and sales team. They have a number of products which are already successful and are looking to launch new products this year.

You will lead a product marketing team and have support from the wider marketing team. This is a new role within the company and you will have the opportunity to make a large impact on their continued success.

They offer excellent benefits and a flexible working policy and are very proud of the positive culture they have created. To be suitable for this role you will have a wealth of experience in product marketing for B2B software and will have management experience.

Responsibilities:

  • Lead product messaging - work with stakeholders across organisation (inc. marketing, sales, product) to create compelling product messaging content
  • Go-to-market planning - develop and plan product marketing campaigns and initiatives to support raising market awareness, lead generation and new business
  • Create and deliver product marketing strategy
  • Manage Product Marketing team
  • Lead internal discussion around direction of product positioning and messaging
  • Stakeholder management - work collaboratively with sales and product leadership ensuring appropriate buy-in and support in development of all programmes and initiatives
  • Sales development and execution - generate a quality lead pipeline to support overall commercial goals

Requirements:

  • Solid experience in a Head of Product Marketing position in B2B software is essential
  • Experience of generating go-to-market propositions for products to generate leads
  • Hands on management experience
  • Carried out successful product launches
  • Created and defined product marketing strategy and managed budgets
  • Extensive experience of working with Product and sales teams
  • Worked with stakeholders and teams in different locations
  • Experience with marketing automation and email campaigns
  • Excellent track record of producing content across a variety of channels

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