Jump to main content
Quick send CV Upload a brief

Head of Marketing Retention

£60000 - £65000 per annum
Job Description

This vacancy has now expired. Please see similar roles below...

Responsibilities

  • Lead and coordinate the development of a global marketing calendar for the conversion from affiliate to member and member retention and satisfaction through B2C and B2B marketing activity. Working closely with the business lead with responsibility for the overall organisational measure, ensure alignment of activity both instigated via HQ marketing services and through national teams.
  • Working with the Regional Marketing Directors, and outbound retention teams, lead and co-ordinate the development and delivery of regional and national marketing plans for the key stakeholder groups that delivers the objectives set and that maximises the ROI for each activity.
  • Regularly report, to all internal stakeholders, on market performance against the relevant retention and conversion measures and progress against the plan; providing variance analysis and narrative for appropriate stakeholders using measurements.
  • Establish a strong planning cycle and process to set stretching but realistic mid range plans, ensuring the organisations understanding of the key levers needed to drive that growth. Once agreed, work with sales delivery team and the Regional Marketing and Planning Directors to cascade those plans to all channels. Monitor performance weekly and work with the key stakeholders to develop corrective action.
  • Provide insights on overall market performance including identifying the types of affiliate that progress and identifying additional needs of those that do not. This insight should update on competitor behaviour and their growth plans to appropriate stakeholders, including plans to protect market share.
  • Be the Sustain stakeholder champion and voice of the customer in leading marketing activity and initiatives to deliver both short and longer-term growth in conversion, satisfaction and retention and coordinate other HQ departments to achieve these goals.
  • Develop a long-term retention strategy and effective integrated marketing and communications campaigns, based on a full understanding of the customer journey and the reasons why affiliates and members lapse, leave or become dormant, in line with the corporate strategies and brand guidelines and build new CRM journeys for affiliates and members that register positively with the key stakeholder groups.
  • In conjunction with the relevant marketing team and other business stakeholders including the finance and product teams, within a matrix environment, develop a framework and lead content to maximise the number of affiliates progressing to membership and the on-going retention and satisfaction of these members.
  • Develop strategies for dealing with detractors and promoters and develop and manage an advocacy programme to drive and build brand awareness and influence .
  • In conjunction with the market and customer insights teams gain a regular and deep understanding of the impact of activity to build the right messaging programme and integrated customer journey to convert from an affiliate to a registered member, identifying market opportunities and effective ways of increasing share by understanding our competitors weaknesses. Where necessary lead tactical activity to impact on competitors growth plans.
  • Work with the relevant marketing team and other business stakeholders within a matrix environment to ensure the marketing budgets are established and maintained to deliver the agreed targets.
  • Work as part of the wider marketing team to plan and shape input to the integrated process to ensure marketing best practice in process and delivery.
  • Work with the sales delivery team to ensure the sales levers are effective and are driving profitable, sustainable growth and to develop clear messaging (with the products teams) for the sales force and to integrate the retention and conversion marketing activity into the activity calendar.

List #1

Related posts

The most valuable marketing skills to hire for in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

07/01/2025

Summary

The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser

Here, we’ll take a look at the most valuable marketing skills that drive value today, with some insights that will help you identify where to invest for long-term success.

Read more
Marketing salaries: The trends you need to know about

Teaser

Hiring advice

Content Type

Articles

Publish date

07/01/2025

Summary

When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser

Our latest salary survey and market report brings the biggest salary trends of 2025 to the forefront. Here, we dig into the numbers behind the latest marketing salary trends.

Read more
How to ask for a pay rise in marketing

Teaser

Career advice

Content Type

Articles

Publish date

07/01/2025

Summary

New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser

Here, we’ll take a look at salary trends and how to apply them when you’re looking for a pay rise.

Read more
Why employee retention is the biggest marketing hiring challenge in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

06/16/2025

Summary

Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser

Here, we’ll dig into the statistics behind this challenge and give a helping hand with some employee retention strategies.

Read more
Marketing salary benchmarking for 2025: What hiring managers need to know

Teaser

Hiring advice

Content Type

Articles

Publish date

06/16/2025

Summary

While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser

Marketing professionals are informed and clear on what they want from a job. That makes benchmarking salaries much more effective than taking a vague approach to what’s competitive.

Read more
Contracting in 2025: Smart Strategy or Temporary Fix?

Teaser

Hiring advice

Content Type

Articles

Publish date

05/27/2025

Summary

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made.

Read more
What do Marketing Professionals Look For in a Job in 2025?

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser

Take a look at what marketing professionals want from their job in 2025.

Read more
How to Write Effective Job Descriptions for Marketing Roles

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser

Here, we’ll break down the anatomy of a job description and give some top tips for writing marketing job advertisements.

Read more
Hybrid Working in 2025: Evolving Expectations, Office Tensions & The Role of Salary

Teaser

Hiring advice

Content Type

Articles

Publish date

04/14/2025

Summary

Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser

Three days in the office. No change in salary. Hybrid working is evolving.

Read more
Marketing Recruitment: Challenges, Trends, and What to Expect in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

03/31/2025

Summary

Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser

For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in vacancies, with figures falling to 916,000 in early 2024—a modest reduction on the previous quarter but part of a longer-term contraction.

Read more
View more