Description

Responsibilities:

Leading the B2B acquisition through campaign management
Championing consistent brand voice and message across all marketing channels
Creating processes, templates and structure to execute on your strategies
Maintaining a high level of design and writing style across your assets
Managing workstreams within the marketing team and getting involved
Setting, tracking and forecasting your budget across multiple digital channels
Working closely with the business development sales team to create effective and creative acquisition campaigns
Ensure your team works closely with the customer success, education and product teams to developer subscriber engagement and product understanding
Measuring and reporting on the performance of campaigns
Run live sessions with partners, media or influencers in our industry
Planning and supporting the execution of drip campaigns, sponsored social media, web SEO/SEM and display advertising
Supporting the execution of online and offline marketing campaigns; including events (online until they return offline!)
Planning out website to improve conversion

Requirements:

Experience in marketing a SAAS B2B technology product or service ideally in payments
Managed a team and/or a sizeable budget
Have experience of lead generation and lead nurturing
Deep experience in B2B digital marketing process and successful strategies
Have worked in a growth start-up or scale-up previously
Connect with the challenges of small businesses and devising digital campaigns that engage, inform and motivate
Comfortable with analytical skills and data driven thinking
Experience in the accounting or business finance industry is desired
A fiendish eye for design, detail and empathy for our customers
Experience in building successful email campaigns e.g. Pardot and Salesforce
Knowledge of running marketing database, segmentation and personalisation
A great love for content and inbound marketing (side romance with brand and social encouraged)
Bachelor or masters in marketing or a related field
Knowledge of website analytics tools eg Google Analytics, Mixpanel, Intercom
UK experience is essential

Head of Marketing - Payments