Head of Marketing - Payments

Responsibilities:

• Leading the B2B acquisition through campaign management
• Championing consistent brand voice and message across all marketing channels
• Creating processes, templates and structure to execute on your strategies
• Maintaining a high level of design and writing style across your assets
• Managing workstreams within the marketing team and getting involved
• Setting, tracking and forecasting your budget across multiple digital channels
• Working closely with the business development sales team to create effective and creative acquisition campaigns
• Ensure your team works closely with the customer success, education and product teams to developer subscriber engagement and product understanding
• Measuring and reporting on the performance of campaigns
• Run live sessions with partners, media or influencers in our industry
• Planning and supporting the execution of drip campaigns, sponsored social media, web SEO/SEM and display advertising
• Supporting the execution of online and offline marketing campaigns; including events (online until they return offline!)
• Planning out website to improve conversion

Requirements:

• Experience in marketing a SAAS B2B technology product or service ideally in payments
• Managed a team and/or a sizeable budget
• Have experience of lead generation and lead nurturing
• Deep experience in B2B digital marketing process and successful strategies
• Have worked in a growth start-up or scale-up previously
• Connect with the challenges of small businesses and devising digital campaigns that engage, inform and motivate
• Comfortable with analytical skills and data driven thinking
• Experience in the accounting or business finance industry is desired
• A fiendish eye for design, detail and empathy for our customers
• Experience in building successful email campaigns e.g. Pardot and Salesforce
• Knowledge of running marketing database, segmentation and personalisation
• A great love for content and inbound marketing (side romance with brand and social encouraged)
• Bachelor or masters in marketing or a related field
• Knowledge of website analytics tools eg Google Analytics, Mixpanel, Intercom
• UK experience is essential