Accessibility Links

Description

Responsibilities:

  • Leading the B2B acquisition through campaign management
  • Championing consistent brand voice and message across all marketing channels
  • Creating processes, templates and structure to execute on your strategies
  • Maintaining a high level of design and writing style across your assets
  • Managing workstreams within the marketing team and getting involved
  • Setting, tracking and forecasting your budget across multiple digital channels
  • Working closely with the business development sales team to create effective and creative acquisition campaigns
  • Ensure your team works closely with the customer success, education and product teams to developer subscriber engagement and product understanding
  • Measuring and reporting on the performance of campaigns
  • Run live sessions with partners, media or influencers in our industry
  • Planning and supporting the execution of drip campaigns, sponsored social media, web SEO/SEM and display advertising
  • Supporting the execution of online and offline marketing campaigns; including events (online until they return offline!)
  • Planning out website to improve conversion

Requirements:

  • Experience in marketing a SAAS B2B technology product or service ideally in payments
  • Managed a team and/or a sizeable budget
  • Have experience of lead generation and lead nurturing
  • Deep experience in B2B digital marketing process and successful strategies
  • Have worked in a growth start-up or scale-up previously
  • Connect with the challenges of small businesses and devising digital campaigns that engage, inform and motivate
  • Comfortable with analytical skills and data driven thinking
  • Experience in the accounting or business finance industry is desired
  • A fiendish eye for design, detail and empathy for our customers
  • Experience in building successful email campaigns e.g. Pardot and Salesforce
  • Knowledge of running marketing database, segmentation and personalisation
  • A great love for content and inbound marketing (side romance with brand and social encouraged)
  • Bachelor or masters in marketing or a related field
  • Knowledge of website analytics tools eg Google Analytics, Mixpanel, Intercom
  • UK experience is essential

Role is managed by:

Contact me for a more detailed discussion
Message me

Similar jobs

Related blogs

Recently viewed jobs