Description
A quirky brand of chain restaurants is looking for a Head of Marketing to develop and implement their overall Marketing and Communications strategy across domestic and international markets. Strong emphasis on digital marketing to drive growth.
As a key member of the Leadership team, you will provide a strategic input on the wider Company strategy, with an opportunity to implement some exciting changes.
The role
- Develop and implement the marketing strategy across all global locations
- Work alongside the Leadership team to contribute towards crafting the overall company strategy
- Develop strategies to boost sales and profits for locations that may require additional support
- Own and develop customer experience metrics
- Drive our Corporate Social Responsibility Agenda
- Develop and track annual marketing budgets at a global and local level
- Lead marketing campaigns across all channels such as PR, Digital, Brand, and Events. Strong focus on digital marketing to drive growth
- Lead the change in positioning of the brand and rebranding where necessary
- Lead the improvement of customer engagement, boosting loyalty across the brand
- Work with our operations department to innovate the food and drink offering
- Create and produce ROI reports on all marketing activity, measuring success and recognising where progression can be made.
Your previous experience & ability.
- Have previous experience in the hospitality industry or a passion for food
- Strong experience in digital marketing and using digital to drive growth
- Strong brand, digital, social media and PR experience
- Demonstrate a strong track record in delivering customer engagement and building audiences online and offline.
- Be successful within a small business environment with the passion, initiative and energy that makes things happen.
- Know how to measure what you do and are motivated by improving the numbers
- Demonstrate a flexible approach in dealing with multi-tasking, tight budgets and deadlines.