Description
This newly created government funded business is looking for a Head of Marketing to join its growing team. Reporting into the CEO this role will lead an integrated marketing function, supporting all the activities of the organisation. The role will be responsible for developing and implementing an integrated marketing strategy that will raise brand awareness and support the partnership and programme teams in a manner that represents and upholds the brand values.
The Head of Marketing will play a key part in the development and delivery of the strategic plan through developing and marketing the organisations' key programmes, partners and broader campaign work. This will involve managing a team to deliver online and offline campaigns which drive awareness, support and engagement in the organisations proposition and acquire direct programme customers and strategic supporters. This will include the design and coordinated delivery of all aspects of marketing: direct marketing, email and social media, content strategy and delivery, digital delivery, events, collateral production, copywriting, CRM newsletters and management of other direct to SME and partner oriented marketing output.
Key Responsibilities
- Drive and execute the marketing strategy across a portfolio of activities including engagement, programme marketing, partnership support
- Drive brand awareness and customer acquisition and retention through targeted offline and online marketing, managing end-to end campaigns including planning, coordinating, targeting, reporting and optimisation
- Lead, manage and inspire the Marketing team to deliver against agreed objectives
- Create go-to-market communications and launch strategies alongside key stakeholders to effectively roll out and grow the scale and impact of key programmes and activities
- Manage creative output, predominantly through the engagement and management of external agencies