Head of Marketing

A quirky brand of chain restaurants is looking for a Head of Marketing to develop and implement their overall Marketing and Communications strategy across domestic and international markets. Strong emphasis on digital marketing to drive growth.

As a key member of the Leadership team, you will provide a strategic input on the wider Company strategy, with an opportunity to implement some exciting changes.

The role

• Develop and implement the marketing strategy across all global locations
• Work alongside the Leadership team to contribute towards crafting the overall company strategy
• Develop strategies to boost sales and profits for locations that may require additional support
• Own and develop customer experience metrics
• Drive our Corporate Social Responsibility Agenda
• Develop and track annual marketing budgets at a global and local level
• Lead marketing campaigns across all channels such as PR, Digital, Brand, and Events. Strong focus on digital marketing to drive growth
• Lead the change in positioning of the brand and rebranding where necessary
• Lead the improvement of customer engagement, boosting loyalty across the brand
• Work with our operations department to innovate the food and drink offering
• Create and produce ROI reports on all marketing activity, measuring success and recognising where progression can be made.

Your previous experience & ability.

• Have previous experience in the hospitality industry or a passion for food
• Strong experience in digital marketing and using digital to drive growth
• Strong brand, digital, social media and PR experience
• Demonstrate a strong track record in delivering customer engagement and building audiences online and offline.
• Be successful within a small business environment with the passion, initiative and energy that makes things happen.
• Know how to measure what you do and are motivated by improving the numbers
• Demonstrate a flexible approach in dealing with multi-tasking, tight budgets and deadlines.