Head of eCRM
Job Description
This vacancy has now expired. Please see similar roles below...
A top tier financial services company has a superb opportunity for a Head of eCRM Manager to join their marketing team. The role will manage and develop the client’s UK digital customer contact strategy and capabilities to drive and deliver leads that will support the execution of the annual sales and service plan for digital channels (email, secure e-messaging, targeted web banners and text). The major challenge will be to hit the digital sales plan and help turn digital into the growth engine and dominant channel for the bank, by massively increasing the ability to cross sell to customers through digital channels at cost effective returns.
Principal accountabilities include:
* Manage development of requirements for IT projects and enhancements that will optimize and develop CRM capability and delivery of one-to-one marketing through digital channels.
* Manage public and secure email communications to drive leads to the site and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
* Liaise with the Digital Experience team to ensure that the customer journey from communications through to the site is smooth, progressive and maximizes customer survival.
* Liaise with the Direct Marketing team to ensure efficient use of internal data and optimization of the customer contact strategy.
* Manage and develop the client’s targeted web banner capability into dynamic communications creating near one-to-one marketing. Work towards real time content optimization according to customer behaviour.
It is essential the successful candidate is highly numerate with a solid understanding of data and performance metrics.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.
Related jobs
Salary
£35000 - £40000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
SEO
Seniority
Executive
Salary
£30,000 - £44,999
Sector
Financial Services
City
London
Description
SEO Executive
Reference
EMRVT_1752248134
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£45000 - £50000 per annum
Location
London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£45,000 - £59,999
Sector
Business Services
City
London
Description
Marketing Manager - West London
Reference
PR/132648_1752150158
Expiry Date
01/01/0001
Author
Mal GaluszczynskaAuthor
Mal GaluszczynskaSalary
£85000 - £95000 per annum + Bonus + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
Marketing (general)
Seniority
Head of
Salary
£80,000 - £99,999
Sector
Financial Services
City
London
Description
Senior Marketing Manager
Reference
RPT_1751902501
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelSalary
£65000 - £75000 per annum + Benefits
Location
City of London, London
Job Type
Permanent
Discipline
B2B
Seniority
Manager
Salary
£60,000 - £79,000
Sector
Financial Services
City
London
Description
Senior Internal Communications Manager
Reference
RPS_1750911155
Expiry Date
01/01/0001
Author
Ronak PatelAuthor
Ronak PatelRelated posts

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser
Hiring adviceContent Type
ArticlesPublish date
07/01/2025
Summary
When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser
Career adviceContent Type
ArticlesPublish date
07/01/2025
Summary
New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser
Hiring adviceContent Type
ArticlesPublish date
06/16/2025
Summary
While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser
Hiring adviceContent Type
ArticlesPublish date
05/27/2025
Summary
As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/30/2025
Summary
When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser
Hiring adviceContent Type
ArticlesPublish date
04/14/2025
Summary
Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser
Hiring adviceContent Type
ArticlesPublish date
03/31/2025
Summary
Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in
Recently viewed jobs