Head of eCRM
Job Description
This vacancy has now expired. Please see similar roles below...
A top tier financial services company has a superb opportunity for a Head of eCRM Manager to join their marketing team. The role will manage and develop the client’s UK digital customer contact strategy and capabilities to drive and deliver leads that will support the execution of the annual sales and service plan for digital channels (email, secure e-messaging, targeted web banners and text). The major challenge will be to hit the digital sales plan and help turn digital into the growth engine and dominant channel for the bank, by massively increasing the ability to cross sell to customers through digital channels at cost effective returns.
Principal accountabilities include:
* Manage development of requirements for IT projects and enhancements that will optimize and develop CRM capability and delivery of one-to-one marketing through digital channels.
* Manage public and secure email communications to drive leads to the site and ensure through gap analysis, appropriate support to correct performance within cost effective targets.
* Liaise with the Digital Experience team to ensure that the customer journey from communications through to the site is smooth, progressive and maximizes customer survival.
* Liaise with the Direct Marketing team to ensure efficient use of internal data and optimization of the customer contact strategy.
* Manage and develop the client’s targeted web banner capability into dynamic communications creating near one-to-one marketing. Work towards real time content optimization according to customer behaviour.
It is essential the successful candidate is highly numerate with a solid understanding of data and performance metrics.
As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.
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