Head of Digital Media

A long standing consumer facing services business is looking for someone to manage their media by getting the most from their agency relationships and drive the accountability of media spend to deliver business growth.

KEY ACCOUNTABILITES

• Create a media planning and buying strategy to be deployed through agency partners in order to optimise their investment; through areas such as technology, infrastructure, resource as well as channel optimisation and performance metrics.
• Develop measurement consistency and clarity across performance and brand metrics.
• Lead a team of two digital managers providing clear strategic direction, support and motivation to drive efficient and effective marketing of £multi-million activity across paid media including search, display, content and social.
• Keep up to date with industry knowledge in order to refine strategic approach and establish best practice, including setting measurement KPIs
• Offer leadership and advice on appropriate media strategies & techniques, with our team and to colleagues across the organisation
• Evaluate potential new or existing data and technology providers that would enhance our media capability and improve ROI
• Agency management, establishing performance-level agreements to drive optimum outcomes
• Drive efficiency from each channel including establishing programmatic efficacy and how organic / paid search work together
• Establish ability to use 1st party data and create an environment for the deployment of that data within media targeting

EXPERIENCE

• Experience of full media mix including deep digital skillset across all disciplines, including but not limited to Search (paid and SEO), Programmatic Display, Video (You Tube, VOD), Partnerships, Social (paid and natural), Data & Analytics, MVT, Re-marketing, Content marketing
• A proven track record of success in enhancing media strategy and deployment in a company or agency-side working with large clients
• Strong commercial acumen with a deep understanding of the media ecosystem & agency remuneration to drive performance
• Have a strategic overview of the external media environment and key trends / changes in the industry to adjust focus accordingly
• Proven track record of managing senior teams, multiple complex stakeholders and projects along with third party suppliers
• Ability to encourage, coach & inspire team and broader stakeholder groups
• Proven analytical and critical thinking skills as well as strong written and verbal communication