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Description

Key Responsibilities:

  • Lead and manage the Content Hub (3 x PR & content agencies, a pool of copywriters, internal resources) to develop editorial content strategies that capitalise on industry trends and milestones
  • Maximise reach of Content Hub output in an omni-channel environment, ranging from native content placements to paid amplification to video and whitepaper programs, and the cross-channel content programme, including free media channels (SEO, Twitter, Linked in)
  • Oversight of the blog, including strategic planning to deliver blog engagement and social growth.
  • Monitor and report on analytics to gauge success of content and refine strategy/ editorial calendars accordingly.
  • Development and execution of creative, fresh ideas to enhance their positioning in the payments space, and to showcase the leading thinking and Points of View of the teams behind their payment processing, digital wallet and prepaid capabilities.
  • Editorial sign-off and tone of voice brand guardian, to ensure high standards are expected and maintained across all copy produced by the Content Hub (blogs, Point of View, White papers, Thought leadership, social, etc)
  • Brief asset needs to creative teams and work with design, graphics and copy teams to execute across platforms.
  • Work with the social and brand marketing teams to ensure content is integrated and optimised for traffic and conversion across both on and offline channels.
  • Ensure all content is relevant, authoritative, timely and engaging for our audiences, driving high levels of shareability and conversation.

Role is managed by:

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