Head of Brand Marketing

A well-known career site business is looking for a Head of Brand Marketing.

This is a 12 month Fix-Term Contract.

In order to be considered for this role you must have experience in managing above the line advertising campaigns (TV, radio, outdoor), managed big budgets, external media partners/ agencies and delivered the end-to-end creative process.

Key details about what the role will be doing:

• Develop and deliver brand strategy, including setting annual brand health metrics and owning the implementation of brand identity.
• Develop and embed the brand identity and value proposition of your brands, ensuring they stay relevant to the market and are reflected correctly across all touchpoints.
• Define positioning, create strategic messaging and build robust communications frameworks for each target customer segment.
• Working with colleagues at our parent company, you will lead on the development and implementation of large-scale integrated ATL branding campaigns that improve brand health metrics - awareness, consideration and intent.
• Manage creative and media buying agencies, ensuring campaign goals and timelines are met and media spend is on track against monthly, quarterly and annual budgets.
• Plan and report to ensure the impact of initiatives is fully understood by the business, providing evidence for further investment.
• Manage your team through setting objectives and indicators of success, playing a mentorship role, assisting in the execution of their duties and ensuring their professional growth.

Your profile:

• Multiple years of senior brand marketing background especially in delivering bold and brilliant above the line advertising, ideally within an online/media/classifieds business
• Significant experience of devising innovative, strategic brand positioning programmes and/or corporate rebranding
• Self-motivated, a quick learner, organised, detail-orientated, a multi-tasker
• A strategic thinker with exceptional communication & interpersonal skills
• Significant line management experience, including managing Marketing Manager level team members

Salary: £70,000 + benefits