Description
A rapidly growing, market-leading HR, Legal and H&S professional services business are recruiting a Group Communications Director who will lead a new-look communications, brand and content team. With the ability to work from home and the company embracing a flexible working policy, they are looking for a senior marketing communications professional who has the ability to manage, develop and inspire teams remotely.
The business is private-equity backed and on an ambitious growth plan from circa £100 million to £400 million over the next four years. This is being supported through acquisition and a major investment in marketing communications via headcount, software, and tools to help drive organic growth.
The new-look communications, brand and content team will be responsible for driving earned brand presence and supporting the sales team through engaging content marketing, PR, analyst relations, internal communications etc.
Day-to-day responsibilities will include:
- Design, deliver and evaluate a Brand, Communication, Creative and Content strategy aligned to the overall business strategy.
- Manage, develop and inspire brand and communications teams by leading from the front.
- Conduct a full content audit, recommend and implement a new centralised tone of voice, brand guidelines and content management system.
- Implement measurement, tracking and analysing methodology to track campaigns and their ROI.
- Design and launch an internal communications strategy that ensures colleagues are informed, engaged, and empowered to share ideas and successes with the wider business.
- Set and deliver a media and PR strategy that identifies and targets key media and journalists. Also, ensure a crisis communications plan is in place and kept updated.
- Work with the group digital team to develop the corporate social media strategy.
If this sounds of interest, your skills and experience will include:
- Significant senior communications and brand experience within professional services
- Experience leading and developing teams
- Significant experience developing, measuring and evaluating strategy across corporate communications, content marketing and internal communications
- Digital publishing or content experience in a B2B/B2C environment
- Media and PR contacts across trade and Tier 1 media
- Exceptional stakeholder management skills
Apply now!