Description
A highly-accountable and pivotal senior product marketing role with a global real estate investment powerhouse, focusing on positioning and differentiation.
You would be joining the Investment team of one of the world's most prestigious property investors and managers, working with a sharp, talented EMEA CMO and the global marketing, commercial and sales teams in a flat and mature structure.
You will take on responsibility for defining, planning, and creating service line messaging and tools to better position a global portfolio of capabilities. Your core focus will be the differentiation of these products, through incisive marketing, for increased uptake and ultimately market share. These products will permit institutional investors access to an exciting global portfolio of developments, and also encompass services for tenants.
Remit Overview:
- Create, review and update product-specific positioning, messaging, content and sales tools that help to qualify and differentiate offers
- Work with client-facing teams and subject matter experts to ensure client feedback, investment insights and responses to sales objections are considered in our product and service-focused marketing materials
- Collect and analyse feedback from across the business on the usage of sales tools to build an understanding of which tools are most effective and agree how to develop them further with stakeholders
- Work with the Investment and local marketing teams to support the execution and rollout of the toolkit and messaging
Skills & Experience:
- Significant experience of positioning regulated products /services in global markets
- Experience from regulated marketing environment, such as consumer finance, telcos, media, utilities, investment management, investment or corporate banking
- The ability to interface with internal sales and external channels, understand their feedback and develop tools and content to address their needs
- The ability to understand and build upon insights from Sales teams and to turn them into compelling messaging
- Strong business analysis skills
- A proven track record of project management
- Ability to meet tight deadlines and prioritise effectively