Description
Are you a strategic marketer with a strong digital marketing mix experience across all the channels gained within the software industry? Do you have an experience working on the global scale?
A rapidly growing software-as-a-service platform is looking for a Global Head of Growth Marketing to join their growing marketing team in London.
Responsibilities for the role:
* Develop and drive all marketing efforts (digital & non-digital) for the research product, identifying and analysing key metrics to evaluate success.
* Oversee audience building, brand adherence, materials and marketing. Clearly articulate customer profiles and audience strategies.
* Work with global marketing leadership (CMO, geographic marketing leads and other executive stakeholders) to establish growth strategies to support their product-line revenue goals.
* Analyse all aspects of the company conversion funnel, identify the largest areas for improvement, and implement creative strategies to capitalize on these opportunities.
* Develop and implement a rigorous testing process and learning plan to identify effective content marketing and work with their product marketing team to commission new intellectual property/thought pieces to feed a thoughtful content marketing lifecycle to power growth.
Experience required:
Master's degree or equivalent combination of experience/education required
* Great trajectory of academic and on-the-job excellence as evidenced through progression with the most challenging educational institutions and brands
* 10 years of digital media/marketing experience in a B2B experience-focused company with a demonstrated track record of driving results
* Demonstrated success in creating and implementing business growth strategies through digital channels.
* Hands-on experience with best practices in digital marketing including search marketing (both SEO and SEM), social, email marketing, ABM and conversion rate optimization.
This is a brand new opportunity with a well-known brand within the industry. If you have what it takes, please apply with your CV.