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Description

Our client works with healthcare organisations to achieve sustainable improvements in their performance through better use of data. A leading provider of healthcare analysis and clinical benchmarking solutions worldwide: their specialist teams share their world class expertise with healthcare leaders in hundreds of leading hospitals and commissioning organisations.

The role,

  • Management of marketing projects as set by overall marketing strategy
  • Contributing to the annual sales and marketing plan
  • Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
  • Design, build and maintain our social media presence
  • Develop engaging online content including clickbait, forums, videos, graphics, and blogs; monitor and analyse content success
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute, and measure experiments and conversion tests
  • Collaborate with internal teams to optimise marketing activity
  • Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
  • Use Google Analytics, Google AdWords, and other relevant sites
  • Collaborate with agencies and other vendor partners

You,

  • Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
  • Experience in setting up and optimizing Google Adwords campaigns
  • Working knowledge of HTML, CSS, and JavaScript development and constraints
  • Strong analytical skills and data-driven thinking
  • Up-to-date with the latest trends and best practices in online marketing and measurement

If you're interested, please apply today!

Role is managed by:

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