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Description

A B2C brand is looking for digital expert who has A/B testing experience to lead the SEO, PPC and CRO team in developing, implementing, challenging and embedding conversion rate strategies across a portfolio of websites.

THE ROLE

  • Establish a cohesive conversion rate optimisation and A/B testing strategy for all key strategic brands, with a particular focus on web pages.
  • Identifying problems and opportunities with the conversion rate of our websites through quantitative and qualitative research.
  • Prioritise insights and testing strategy which helps product achieve their goals and delivers ROI.
  • Line manage and coach all direct reports

YOUR EXPERIENCE

  • Experience in a digital marketing role is essential.
  • Website management experience in AB testing or multivariate testing is essential
  • Knowledge of Google AdWord's and Google Analytics is desirable

Role is managed by:

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