This vacancy has now expired.
Description
Responsibilities:
- Manage the acquisition budget and assign to tactics as per acquisition plan
- Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend
- Implement organic search optimization plan to improve ranking for key search terms
- Set up and implement acquisition email programme using dotMailer
- Plan and implement a programme to increase acquisition traffic and improve conversion
- Assist with website builds, testing, and on-going website maintenance
- Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team
- Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need
- Manage affiliate and affinity partnerships
- Train and work closely with the Marketing Assistant on implementing acquisition tactics
Requirements:
- B2B online and offline experience is essential
- Experience of Sitecore would be an advantage
- In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.)
- In-depth knowledge of the facebook advertising programme
- Experienced in optimising websites and website content for search - clear understanding of SEO principles and how to implement them
- Experienced in using a bulk marketing email system such as dotMailer, and sending acquisition emails, both ad hoc and automated
- Experience of using WordPress to manage websites
- Experience of testing variations on websites, ads etc to improve conversions
- Knowledge of how affiliate schemes work
- UK experience essential