Jump to main content
Quick send CV Upload a brief

Digital Marketing Manager

£40000 - £45000 per annum + Bonus + Benefits
Job Description

This vacancy has now expired. Please see similar roles below...

Responsibilities:

  • Create and implement the acquisition marketing plan (on and offline) in line with the wider marketing strategy and plan
  • Manage the acquisition budget and assign to tactics as per acquisition plan
  • Manage the Google and Bing PPC accounts including regular performance audits and testing to optimise spend
  • Manage social advertising campaigns, including facebook - aligned with the organic social marketing plan
  • Work with marketing assistant on SEO to improve rankings for key search terms
  • Generate leads from email using DotDigital
  • Plan and implement a testing and improvement programme to improve conversion
  • Manage the Google Analytics account and report on clicks, quotes, conversions - working closely with the analytics and pricing team
  • Be the source of truth for Google Analytics and ensure all members of the team can access and report on the data they need
  • Manage affiliate and affinity partnerships
  • Assist with website projects and create landing pages for digital campaigns

Requirements:

  • Acquisition focused marketing role (On and offline)
  • In-depth knowledge of Google and Bing advertising programmes (PPC, display etc.
  • In-depth knowledge of the facebook advertising programme
  • Experienced in SEO - demonstrate a clear understanding of SEO principles and how to implement them
  • Confidence working with third parties such as affiliate managers and partners
List #1

Related posts

The most valuable marketing skills to hire for in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

07/01/2025

Summary

The marketing industry has never been known to sit still. In 2025, it’s moving faster than ever. Between the rise of AI, changing customer expectations, and pressure to do more with less, the skills

Teaser

Here, we’ll take a look at the most valuable marketing skills that drive value today, with some insights that will help you identify where to invest for long-term success.

Read more
Marketing salaries: The trends you need to know about

Teaser

Hiring advice

Content Type

Articles

Publish date

07/01/2025

Summary

When it comes to salaries in marketing, you can’t afford to keep your cards close to your chest. According to our latest survey, 78% of job seekers are unlikely to apply for a role without a specifie

Teaser

Our latest salary survey and market report brings the biggest salary trends of 2025 to the forefront. Here, we dig into the numbers behind the latest marketing salary trends.

Read more
How to ask for a pay rise in marketing

Teaser

Career advice

Content Type

Articles

Publish date

07/01/2025

Summary

New trends and technologies have continued to revolutionise the marketing industry, opening up a wide array of exciting new career opportunities. However, 2025 presents a far more complex job market t

Teaser

Here, we’ll take a look at salary trends and how to apply them when you’re looking for a pay rise.

Read more
Why employee retention is the biggest marketing hiring challenge in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

06/16/2025

Summary

Hiring great marketing talent has never been easy. In 2025, the recruitment landscape has changed. The biggest challenge facing hiring managers isn’t just about finding great candidates. It’s about

Teaser

Here, we’ll dig into the statistics behind this challenge and give a helping hand with some employee retention strategies.

Read more
Marketing salary benchmarking for 2025: What hiring managers need to know

Teaser

Hiring advice

Content Type

Articles

Publish date

06/16/2025

Summary

While today’s marketers are looking for the full package, salary remains key to attracting and retaining top talent. Fair pay is important and this year it’s under the microscope more than ever. With

Teaser

Marketing professionals are informed and clear on what they want from a job. That makes benchmarking salaries much more effective than taking a vague approach to what’s competitive.

Read more
Contracting in 2025: Smart Strategy or Temporary Fix?

Teaser

Hiring advice

Content Type

Articles

Publish date

05/27/2025

Summary

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made. Amid continued salary stag

Teaser

As employers enter the second half of 2025, the pressure to remain commercially resilient while managing ongoing cost constraints is shaping how hiring decisions are made.

Read more
What do Marketing Professionals Look For in a Job in 2025?

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

The landscape of hiring a marketer has changed. A solid job spec isn’t the be all and end all anymore. Today’s marketing professionals are making career moves with more intention than ever. Marketers

Teaser

Take a look at what marketing professionals want from their job in 2025.

Read more
How to Write Effective Job Descriptions for Marketing Roles

Teaser

Hiring advice

Content Type

Articles

Publish date

04/30/2025

Summary

When it comes to hiring the right marketing professionals, getting the job description right is crucial. Knowing how to write a job description means you’re doing more than just list responsibilities

Teaser

Here, we’ll break down the anatomy of a job description and give some top tips for writing marketing job advertisements.

Read more
Hybrid Working in 2025: Evolving Expectations, Office Tensions & The Role of Salary

Teaser

Hiring advice

Content Type

Articles

Publish date

04/14/2025

Summary

Three days in the office. No change in salary. Hybrid working is evolving. What does that mean for employees and employers in 2025?What was once presented as a benefit is now a source of tension. Acro

Teaser

Three days in the office. No change in salary. Hybrid working is evolving.

Read more
Marketing Recruitment: Challenges, Trends, and What to Expect in 2025

Teaser

Hiring advice

Content Type

Articles

Publish date

03/31/2025

Summary

Looking Back at 2024For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in

Teaser

For much of 2024, marketing recruitment across the UK has contended with a series of setbacks. The latest data from the Office for National Statistics showed a steady decline in vacancies, with figures falling to 916,000 in early 2024—a modest reduction on the previous quarter but part of a longer-term contraction.

Read more
View more