Description
An opportunity for an Digital Content Manager working for a growing cloud PropTech platform provider.
A leading PropTech platform provider are looking for a B2B Digital Content Manager to join their growing marketing team, in Central London. You will be an inbound marketing superstar helping to grow the inbound demand and lead gen campaigns. We're looking for someone who can own and write great content with the skills and experience to maximise its delivery and impact.
About you
You will be forming an integral part of the team where your ideas and skills will make a big difference, so we are ideally looking for someone who understands marketing from an SME perspective.
- A digital content manager with knowledge of inbound marketing and best practice.
- Highly organised with the ability to handle multiple projects.
- A love of content and an interest in creating and writing engaging multi-platform content.
- A strong communicator, you'll be supporting the Sales and Customer Success team with marketing assets to make the customer journey stand out.
- Experience of working in SAAS / tech or the desire to join this industry.
About the role
This role will be work as part of the marketing team and you will be tasked with:
- B2B content writing through the entire content funnel.
- Working with partners and 3rd party publications on content and lead gen campaigns to drive awareness of in key markets.
- Optimisation of inbound lead journeys through behaviour scoring, nurture streams and related content planning (marketing automation).
- Experience of using a CMS (Wordpress, Wix etc).
- Experience of using Salesforce CRM and Marketo (desirable).
- Experience of using marketing conversational tools such as Drift (desirable)
- An understanding of key campaign metrics and the initiative to get what is needed from multiple systems.
- A strong copywriter with great attention to detail.
About the client
A cloud based Digital Asset Management service provider based in central London, the company has offices in American and the UK.