Description
SPECIFIC DUTIES AND RESPONSIBILITIES - Digital Communications Officer
1 Website and social media management Responsible for:
- Writing, editing and proof-reading material for online communications to an excellent standard, ensuring consistency and compliance with quality standards, branding, design, accessibility and textual style guidelines
- Ensuring that the College's priority of having a greater influence and voice for surgery are properly reflected across the website
- Overseeing social media activity across the college's social media channels - providing advice and measurement where required
- Producing regular web analytics to assess whether the digital activity is on track to meet key performance indicators
- Helping trouble-shoot members' enquiries to provide a positive digital experience.
2. Digital skills Responsible for:
- Identifying and trialling advantageous digital technology that could enhance the College's online presence
- Acting as an advocate for digital skills development in the College
- Implementing digital marketing tools to extend the College's reach and increase revenues
- Training users as appropriate in the optimal use of digital tools and channels, as well as embedding a culture of using analytics to influence activities and performance.
3 Project management Responsible for:
- Working closely with consultants, staff and IT project managers on the implementation of new web services
- Running digital projects and campaigns within the college, ensuring timely and effective delivery
- Working alongside the Head of Digital to ensure resilient technical support for the websites is in place
4 Digital strategy Responsible for:
- Working with the Head of Digital to communicate and implement a four-year digital strategy for the College
- Support in the development of evaluation activities to guide and inform the success of the digital strategy
ESSENTIAL CRITERIA
Education/Qualifications;
- A degree or equivalent qualification or a proven track record in a similar role
Experience/Knowledge
- Significant experience creating and sub-editing information simply and clearly in an engaging style in an online environment
- Use of web and social media to run communications campaigns
- Website management
- CMS experience
- HTML writing and troubleshooting
- Training staff on social media and other digital media
Skills
- Ability to influence and persuade, adapting personal style to build strong professional relationships
- Good communicator of technical and creative concepts
- Customer/client focused approach
- Good facilitation skills, engaging and encouraging contributions
- Confident in presenting to groups across different levels and disciplines
DESIRABLE CRITERIA
Education/Qualifications
- Digital marketing or other similar qualification from an industry body
Experience/Knowledge
- Healthcare, charity or membership sector digital comms experience
- Managing relationship with suppliers
- Understanding of other web technologies such as CSS
- Understanding the full lifecycle of website production
Skills
Facilitation of training sessions
Multimedia and image preparation