Digital Communications Officer

SPECIFIC DUTIES AND RESPONSIBILITIES - Digital Communications Officer

1 Website and social media management Responsible for:

• Writing, editing and proof-reading material for online communications to an excellent standard, ensuring consistency and compliance with quality standards, branding, design, accessibility and textual style guidelines
• Ensuring that the College's priority of having a greater influence and voice for surgery are properly reflected across the website
• Overseeing social media activity across the college's social media channels - providing advice and measurement where required
• Producing regular web analytics to assess whether the digital activity is on track to meet key performance indicators
• Helping trouble-shoot members' enquiries to provide a positive digital experience.

2. Digital skills Responsible for:

• Identifying and trialling advantageous digital technology that could enhance the College's online presence
• Acting as an advocate for digital skills development in the College
• Implementing digital marketing tools to extend the College's reach and increase revenues
• Training users as appropriate in the optimal use of digital tools and channels, as well as embedding a culture of using analytics to influence activities and performance.

3 Project management Responsible for:

• Working closely with consultants, staff and IT project managers on the implementation of new web services
• Running digital projects and campaigns within the college, ensuring timely and effective delivery
• Working alongside the Head of Digital to ensure resilient technical support for the websites is in place

4 Digital strategy Responsible for:

• Working with the Head of Digital to communicate and implement a four-year digital strategy for the College
• Support in the development of evaluation activities to guide and inform the success of the digital strategy

ESSENTIAL CRITERIA

Education/Qualifications;

• A degree or equivalent qualification or a proven track record in a similar role

Experience/Knowledge

• Significant experience creating and sub-editing information simply and clearly in an engaging style in an online environment
• Use of web and social media to run communications campaigns
• Website management
• CMS experience
• HTML writing and troubleshooting
• Training staff on social media and other digital media

Skills

• Ability to influence and persuade, adapting personal style to build strong professional relationships
• Good communicator of technical and creative concepts
• Customer/client focused approach
• Good facilitation skills, engaging and encouraging contributions
• Confident in presenting to groups across different levels and disciplines

DESIRABLE CRITERIA

Education/Qualifications

• Digital marketing or other similar qualification from an industry body

Experience/Knowledge

• Healthcare, charity or membership sector digital comms experience
• Managing relationship with suppliers
• Understanding of other web technologies such as CSS
• Understanding the full lifecycle of website production

Skills

Facilitation of training sessions

Multimedia and image preparation