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SPECIFIC DUTIES AND RESPONSIBILITIES - Digital Communications Officer

1 Website and social media management Responsible for:

  • Writing, editing and proof-reading material for online communications to an excellent standard, ensuring consistency and compliance with quality standards, branding, design, accessibility and textual style guidelines
  • Ensuring that the College's priority of having a greater influence and voice for surgery are properly reflected across the website
  • Overseeing social media activity across the college's social media channels - providing advice and measurement where required
  • Producing regular web analytics to assess whether the digital activity is on track to meet key performance indicators
  • Helping trouble-shoot members' enquiries to provide a positive digital experience.

2. Digital skills Responsible for:

  • Identifying and trialling advantageous digital technology that could enhance the College's online presence
  • Acting as an advocate for digital skills development in the College
  • Implementing digital marketing tools to extend the College's reach and increase revenues
  • Training users as appropriate in the optimal use of digital tools and channels, as well as embedding a culture of using analytics to influence activities and performance.

3 Project management Responsible for:

  • Working closely with consultants, staff and IT project managers on the implementation of new web services
  • Running digital projects and campaigns within the college, ensuring timely and effective delivery
  • Working alongside the Head of Digital to ensure resilient technical support for the websites is in place

4 Digital strategy Responsible for:

  • Working with the Head of Digital to communicate and implement a four-year digital strategy for the College
  • Support in the development of evaluation activities to guide and inform the success of the digital strategy

ESSENTIAL CRITERIA

Education/Qualifications;

  • A degree or equivalent qualification or a proven track record in a similar role

Experience/Knowledge

  • Significant experience creating and sub-editing information simply and clearly in an engaging style in an online environment
  • Use of web and social media to run communications campaigns
  • Website management
  • CMS experience
  • HTML writing and troubleshooting
  • Training staff on social media and other digital media

Skills

  • Ability to influence and persuade, adapting personal style to build strong professional relationships
  • Good communicator of technical and creative concepts
  • Customer/client focused approach
  • Good facilitation skills, engaging and encouraging contributions
  • Confident in presenting to groups across different levels and disciplines

DESIRABLE CRITERIA

Education/Qualifications

  • Digital marketing or other similar qualification from an industry body

Experience/Knowledge

  • Healthcare, charity or membership sector digital comms experience
  • Managing relationship with suppliers
  • Understanding of other web technologies such as CSS
  • Understanding the full lifecycle of website production

Skills

Facilitation of training sessions

Multimedia and image preparation

Role is managed by:

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