Digital Acquisition Manager

The International Digital Acquisition Team of this top-tier Financial Services company has an exciting Digital Acquisition Manager role available.

The Digital Acquisition Manager will report into the Director of Digital Acquisition and will be part of the central MCA (Marketing Capabilities and Customer Advocacy) Digital Acquisition team. Operating across international markets the Digital Acquisition Manager will focus on increasing profitable acquisition, through utilizing advanced digital marketing techniques in existing channels.  The role holder will be expected to support the evolution of the digital acquisition strategy and work with appropriate teams to execute strategic initiatives, delivering the appropriate central marketing support and capability requirements across International markets.

The role requires an innovative and strategic thinker with proven experience in delivering digital results.  In this role, the successful candidate will use web analytics to drive and optimize the end to end digital prospect acquisition journey as well as use advanced tagging and targeting techniques to help develop and implement a market wide digital prospect recognition strategy.  They will work with Brand teams to develop an integrated acquisition marketing strategy including a Social Media / Facebook Acquisition Strategy.  They will also work with the Digital Targeting and Analytics team to integrate emerging targeting capabilities into the local markets online media marketing plans as well as monitor and track, internal and external digital trends and technologies to plan the next generation of digital acquisition channels / tools – e.g., demand side platforms, audience segmentation.  To be considered for this role, applicants need to have a strong digital marketing background and be well versed in advanced digital marketing techniques, Social Media and/or other emerging digital marketing techniques (DSP's / Mobile).  Web Analytics experience is required with Omniture experience desired.  Previous international experience (or an international remit) and language skills will be advantageous.

As we receive such a high volume of applications every day, regretfully, we are only able to respond to successful candidates who will be contacted within two working days. Please visit our website www.emrrecruitment.com for further career advice such as salary surveys and interviewing tips. Good luck with your search.