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Description

With a loyalty program with over 7 million members this large retailer is looking for a new member to their CRM and Loyalty team.

Joining an existing CRM and Loyalty team you will support the team with analysis of marketing campaigns across the business. This will require you to work with large amounts of data and use SQL, Tableau and SAS.

This is a permanent role and would best suit an analyst with 1 - 2 year's experience within consumer analytics, who is wanting to challenge themselves in their next role and join a company which can support their career progression.

Key accountabilities include:

  • Support the development of a customer centric CRM and loyalty evaluation plan.
  • Understand business objectives and translate these into ongoing CRM and loyalty evaluation requirements.
  • Support the development of the CRM targeting strategy for the wider business.
  • Support the CRM Test & Learn agenda to help grow the business understanding of customer behaviour and campaign results.
  • Create and agree Test & Learn plans across all key stakeholder groups and hold regular feedback forums to continually optimise and gather feedback o the process.
  • Foster a test and learn culture within the CRM team and across the broader marketing function which ensures campaigns are built from previous learning's and leverage
  • Conduct evaluation of all campaigns and make recommendations for future improvements
  • Report back to the business in a timely manner on performance of all campaigns and offers with recommendations to help improve future campaigns across all CRM channels
  • Ensure all campaigns have relevant KPIs which are measured frequently and communicated to key stakeholders.

Key Skills

  • Excellent understanding of analytic programmes such as SQL and SaS
  • 1 - 2 year's experience working within data analytics where you had had to look at consumer data.
  • Have experience of customer analytics and use of customers transactions and CRM channel data
  • Analytical skills and an entrepreneurial approach to spot and act on opportunities to drive increased performance
  • Good understanding of retail industry & Loyalty Programmes
  • Staying up to date with latest technology, techniques and methods
  • A desire to 'data story telling' and how to build out customer facing propositions leveraging data and insights
  • Stakeholder management & strong communication skills
  • Good organisational and planning skills and attention to detail
  • Financial forecasting experience would be helpful

Role is managed by:

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