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Description

The Digital Marketing Analyst will be an instrumental member of the marketing team. Framing data to help us make the right decisions from day-to-day campaign activation to product launches. Responsible for building out the marketing analytics capabilities.

What will I be doing?

  • Strategy: Use data to shape the business strategic direction. Working with the senior management team to help identify the important questions and then using data to frame your recommendations.
  • Collaboration: Work on cross-business analytics projects. Help the product team with data collection/ storage and assist operations/ events on ad-hoc projects.
  • Testing: Turn data into insight. Help activate a continual testing programme analysing performance across SEO, Email, Digital and Offline activity.
  • CRM: Become lead for CRM activity
  • Reporting: Create marketing activation & attribution models across online and offline channels. Automate marketing reports to speed up analysis.
  • Customer: Deliver insights around each stage of the consumer journey helping the business to better understand the path to purchase.
  • Tools: Begin using Google Analytics & Data Studio but quickly build out our analytics stack to deliver excellent insights.
  • Technology: Take ownership of data integration's and
  • Competitor Analysis: Build competitors analysis model extracting key takeouts.
  • Group: Work closely with counterparts within the wider group to enhance our capabilities and ensure we adhered to company best practice.

What do I need?

Capability, Knowledge and Experience:

  • Proven experience in reporting and marketing analytics
  • Experience with visualisation tools
  • Strong experience with analytics tools
  • Proficiency in SQL and statistical calculations
  • Significant experience in cross-platform attribution modelling
  • Proven track recorded in CRM

Role is managed by:

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