Data Analyst

The Digital Marketing Analyst will be an instrumental member of the marketing team. Framing data to help us make the right decisions from day-to-day campaign activation to product launches. Responsible for building out the marketing analytics capabilities.

What will I be doing?

• Strategy: Use data to shape the business strategic direction. Working with the senior management team to help identify the important questions and then using data to frame your recommendations.
• Collaboration: Work on cross-business analytics projects. Help the product team with data collection/ storage and assist operations/ events on ad-hoc projects.
• Testing: Turn data into insight. Help activate a continual testing programme analysing performance across SEO, Email, Digital and Offline activity.
• CRM: Become lead for CRM activity
• Reporting: Create marketing activation & attribution models across online and offline channels. Automate marketing reports to speed up analysis.
• Customer: Deliver insights around each stage of the consumer journey helping the business to better understand the path to purchase.
• Tools: Begin using Google Analytics & Data Studio but quickly build out our analytics stack to deliver excellent insights.
• Technology: Take ownership of data integration's and
• Competitor Analysis: Build competitors analysis model extracting key takeouts.
• Group: Work closely with counterparts within the wider group to enhance our capabilities and ensure we adhered to company best practice.

What do I need?

Capability, Knowledge and Experience:

• Proven experience in reporting and marketing analytics
• Experience with visualisation tools
• Strong experience with analytics tools
• Proficiency in SQL and statistical calculations
• Significant experience in cross-platform attribution modelling
• Proven track recorded in CRM