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Customer Strategy & Insight Manager

£30000 - £47500 per annum + Bonus + Benefits
Job Description

This vacancy has now expired. Please see similar roles below...

Responsibilities:

  • Delivering relevant brand and customer satisfaction data from specific projects in UK and provide commentary and recommended actions to Marketing.
  • Supporting senior managers with Insight in delivering and embedding customer insight strategy.
  • Undertaking data analysis, leveraging both customer voice and not customer voice data, structured and unstructured, across multiple channels and product lines, including digital.
  • Providing specific agreed research and insight projects e.g. market share data, share of voice, competitor media spend, competitor brand and marketing strategy analysis etc.
  • Working with research agency partners, when needed, for the execution of research projects.
  • Supporting delivery of key strategic objectives for UK Marketing, therefore requiring access to and influence of UK marketing resources.
  • Working with other internal stakeholders at a similar level within UK Marketing.
  • Working with key stakeholders to gain buy-in to research findings and ensure that business areas have a plan to follow up on research.
  • Adhering to regulations and controls in relation to strategic risks and issues caused by internal and external factors.
  • Demonstrating insight and understanding of local market dynamics and pressures.

Requirements:

  • Solid track record of research / insight in a large corporate.
  • Either B2B or B2C knowledge will be considered.
  • A flexible and adaptable approach to change and will support others to respond in a similar way.
  • Achieved targets and met expectations whilst supporting and encouraging others to do the same.
  • Both spoken and written communication skills with experience of adapting your style and approach to the audience and message to be delivered.
  • Contributed productively to team objectives, sometimes supporting and sometimes leading activities to achieve shared goals.
  • UK experience only.
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