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The Role:

  • Working with different teams across the business, develop and advise on the best audience targeting for all direct marketing mailings; catalogues, direct mail and e-marketing campaigns
  • Coordinate elements of the mailing list production up to the point of delivery
  • Execute email marketing campaigns
  • Provide targeted data lists to the business to support other business marketing activity
  • Work with other team members to understand campaign effectiveness and delivering improvements to our campaigns
  • Use your understanding of CRM best practice to suggest innovative ways of improving our CRM capability

Person required:

  • Intelligent and highly motivated individual who is comfortable working with complex data.
  • Calm and thrives in a pressured environment and is accustomed to meeting deadlines.
  • Brings passionate expertise to their work.
  • Gains satisfaction from providing exceptional client service through continuously and innovatively improving our marketing effectiveness.
  • Positive, pragmatic and personable.
  • Good communication skills, both written and verbal.
  • Excellent attention to detail.
  • Interest in the Arts and the Art business.

Practical Experience: You will need to meet the following requirements:

  • Educated to degree level with a strong analytical and/or numerical/statistical component
  • Have at least 2 years relevant work experience in a data driven marketing environment
  • Experience of using Campaign Management software, ideally Adobe Campaign or alternatively e.g. Unica, epiphany, Siebel etc
  • Experience of e-marketing and email software such as Adobe Campaign, Silverpop, Responsys, Cheetahmail, etc.
  • Familiarity with campaign reporting and campaign effectiveness across different channels
  • Experienced in manipulating and using large transactional data sets to derive and propose different targeting profiles and strategies

Role is managed by:

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