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Responsibilities:

  • Understand the sectors/verticals across the many target markets and plan and create content to engage our buyer accordingly, developing an organised and achievable content calendar. This will mainly be written content but there is an element of video, webinar and event work as well.
  • Understand the business objectives of the individual business units and work with them and marketing colleagues to support these objectives as a thought leader in the relevant areas.
  • Assist the marketing team where required in improving and elevating 'BAU' materials from a content perspective - ie power points, brochures, fact sheets and other marketing collateral.

Requirements:

  • Solid experience of content creation and management, campaign creation, digital marketing (including SEO/organic search and analytics),
  • Strong stakeholder management is critical.
  • Marketing experience gained within a regulated environment: Financial Services, Insurance or Professional Services would be an advantage.
  • Good experience in distilling complex material into simple and thoughtful content is essential, as is the ability to spot the relevancy of news and trends for our market and turn it into compelling content for our audience.
  • Some experience creating and running events would be helpful.
  • UK experience is essential.

Role is managed by:

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