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Description

Social strategy

  1. Development and implementation of social media strategy per brand that includes:
    1. Content strategy
    2. Community strategy
    3. Promotional strategy
    4. Targeting strategy

Content planning, creation and deployment

  1. Follow the brand guidelines to develop the content calendar, working collaboratively with the brand team and communications team (which includes PR and web)
  2. Work with both our photography partner and in-house designer to create content
  3. Deploy content on time and implement campaigns as per the calendar / plan
  4. Work closely with sales colleagues to ensure retail specific campaigns are launched on time

Community engagement

  1. Engage with followers and user-generated content, reposting content when relevant
  2. Work closely with the social media and PR teams to expand the influencer outreach efforts
  3. Work closely with the customer service team in response to complaints on social media
  4. Respond to all comments and direct messages in line with the brand tone of voice

Review and reporting

  1. Monitor and track competitor social media activity
  2. Monitor trends and changes in social media landscape
  3. Compile the monthly social media report. Analyse, review, and report on effectiveness of campaigns
  4. Contribute to customer presentations and internal meetings when required. Present when required.
  5. Working with brand team, review spend to ensure budget is being deployed as planned

General Responsibilities:

  • Be the social media advocate for your brands and share news within the organisation.
  • Pursue social media education to ensure we are deploying best-in-class social media practices.
  • Share outside information relevant to the brand and organisation.
  • Participate in and represent the company at press, client and stakeholder meetings.
  • Participate in weekly, monthly and quarterly company meetings and events as required.

Technical Skills / Desirable skills:

  • Experience managing the following social media platforms: Instagram, Facebook, YouTube and Twitter (which includes but is not exhaustive of; deploying campaigns, copy writing, reposting, creating content fit for format)
  • Experience managing communications for both trade / industry and consumer / mass retail
  • Experience using social media monitoring software i.e. Falcon
  • Experience in deploying SEO or PPC campaigns on YouTube is desirable but not mandatory
  • Experience in the beauty sector / UK brands is desirable but not mandatory
  • Strong communication skills / presentation skills
  • Ability to work collaboratively and relationship building skills
  • Ability to work autonomously

Ability to manage and prioritise numerous tasks across multiple brands

Role is managed by:

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